Samsung's attempt to snare some DSLR market share

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A few weeks ago, I was fortunate to spend a bit of time with some people from Samsung, who offered me a sneak peek at the new Samsung NX10 Digital Camera. First Up, it's NOT a DSLR (Digital Single Lens Reflex) - why? Because it does not have the 'SLR' part!
It's the Toyota Prius of DSLR's - It's a Hybrid.
The NX10 has an electronic view finder.
For the uninitiated, when using a DSLR and you look through the small eye viewfinder, you are in fact looking via a set of mirrors DIRECTLY out the lens and thus getting the perfect focus and setup for your shot. When you press the shutter the mirror flips and exposes the film - or in the Digital age the Sensor. (That's a very lamens attempt at describing the system!)
On the Samsung NX10, when you look into the viewfinder, you are in fact seeing a teeny tiny version of what you normally see on a standard Digital Camera - an electronic version of what is coming in through the lense, as the Sensor sees it, it is digitised and shown on a screen. This is however where the comparison between the NX10 and a DSLR is let down - it is really obvious when you look through the viewfinder that its an 'electronic image' - either through the resolution or the ever so slight lag - it is obvious. When comparing in a shop side by side, that will put some people off.
However, if you can get over that, and are ready to compare DSLR to NX10 Hybrid - You will enjoy.
First and foremost, the NX10 is slim, and light - a genuine advantage for people jumping up to this range of camera from the small compact. What makes the NX10 a part of the low end DSLR range comparison is the 14.6 Megapixel APS-C sensor. That's up there with the best of the DSLR's you'll be looking for in the sub $1500 range.
The APS-C Sensor is also significantly larger than the Micro Four-Thirds cameras released in 2009 by Olympus and Panasonic, which means the picture quality will be much better and comparable with the DSLR range.
Personally, I recently jumped into the DSLR market buying the Canon 450D. It's a fantastic camera, which you will get for under $1500 with a twin lens kit.
The NX10 should be priced in that same area - although that is not yet confirmed. The other key feature of the NX10 is 720p HD Video recording, which will be a good selling point over the low end DSLR's on the market - HD video recording is something in many DSLR's now, but normally more high end versions.
This is not a camera for DSLR enthusiasts, instead, this is likely to be a very good choice for Compact Camera users who are enjoying their photography and want to get those magical shots people are getting with DSLRs using the manual Aperture and Shutter settings among others.
If this was available when I was shopping for my DSLR, I would have given this more than significant time of day when comparing cameras.

For the average Joe or Jill, this has a great megapixel count, an unbelievable 3 inch AMOLED back screen, the same highly customisable SLR settings you'd see on your Canon/Nikon's, great scene settings as default, direct HDMI output, a very usable menu system and frankly, a very easy to hold body.
Samsung have a long road map of lenses coming for this camera, so there should be no fear about that for the keen amateur photographer about restrictions in that area.
I would highly recommend this to be part of your comparative shopping list if you're looking to jump up from the Compact Camera you have today to experience the high quality photos and fun of interchangeable lenses.
We will have to wait and see what happens when the NX10 hits stores early this year and at what price it is listed.
Comments (4)
Really now?
Really now? Samsung is trying to be such an all-around junk. I mean... they're everywhere alright. Maybe they want to prove something. But maybe they should settle their case with Apple first before they go try and steal another idea from other gadgets.
15 Feb 2010 10:18 AEST
From: Mascot
No Samsung for me
I wouldn't touch it. My experience with Samsung customer service was appalling. I will never buy any SAMSUNG products again.
06 Jan 2010 7:12 AEST
From: Thornleigh
Yes, but for consideration
Matt, I agree, however the Lens roadmap for this (which I've seen) is comprehensive. This definitely sits above the Canon S90 because of the DSLR Feature set - but what will push people toward say the Canon 1000D or 450D is the viewfinder - the Electronic Viewfinder in the NX10 is simply not the same as genuine SLR style. Price will be the key - if they put this in at a price say between the 1000D and 450D they might have some luck.
05 Jan 2010 14:33 AEST
From: Redfern
Yawn
Nice idea, but for the same money you can get a real DSLR, with all the nice things that DSLRs offer like lens selection for all budgets. The quality of small sensor cameras is getting so good now (Canon S90 or Lumix LX3, Canon G11) and they fit in your pocket (in the case of the S90) that I don't think it really leaves much room for hybrids.
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Tech Life takes a look at the latest and most useful technologies for your life. Trevor Long presents Product reviews and opinion on all things technology right here at SBS.com.au
Trevor Long
He currently hosts his own weekly Technology news, information and talk back program on Sydney Radio as well as blogging right here at SBS.com.au.
Everyone has 'that guy, or that friend' or family member you call when you've got a problem with your TV, Hi-Fi or Computer - Trevor Long is 'that guy'.
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