It's not news that sporting events have become increasingly branded over the years.
We've come to expect a bombardment of advertisements and sponsorships at auto racing events and basketball, football, and baseball games - sports that are now modern-day billboards for advertisers like Nike, Fila, Budweiser, McDonald's, UPS, MasterCard, and Sprint, to name just a few. But from golf? For whatever reason, this pastime has always seemed more sacred than the others, more refined somehow. The serene courses, the crisp outfits, the elegant clubs, the clean-cut personas... all these elements combined to yield a sophisticated sporting experience. Until this year's Masters when multiple logos started turing up all over the place. Gee, why not just tattoo the golfers foreheads and be done with it?