Beware of ad creeps on the golf course

07 May 2010 | 9:07 - By Stefano Boscutti

It's not news that sporting events have become increasingly branded over the years.

bewareof_497522058

We've come to expect a bombardment of advertisements and sponsorships at auto racing events and basketball, football, and baseball games - sports that are now modern-day billboards for advertisers like Nike, Fila, Budweiser, McDonald's, UPS, MasterCard, and Sprint, to name just a few. But from golf? For whatever reason, this pastime has always seemed more sacred than the others, more refined somehow. The serene courses, the crisp outfits, the elegant clubs, the clean-cut personas... all these elements combined to yield a sophisticated sporting experience. Until this year's Masters when multiple logos started turing up all over the place.  Gee, why not just tattoo the golfers foreheads and be done with it?

http://www.fastcompany.com/1625287/watching-ads-creep-onto-the-golf-course

Share article: 
top

Join the discussion

You have characters remaining.
Validation (
) :
This is a captcha-picture. It is used to prevent mass-access by robots.

PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.

About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
ADVERTISEMENT

Other Blogs

TV
Food
Films
Documentary
World News Australia
Sport
About SBS
Business
Internet and Technology
Cycling Central
Festival Reports
Tour De France