Mining company Orica has been announced as the new sponsor for Australian WorldTour team, GreenEDGE, at an official event in Melbourne. The three-year deal is for co-naming rights only, with team financier Gerry Ryan said to currently be in talks with further sponsors.
We have had a dream start to our sporting goals, winning big races and putting GreenEDGE on the map in professional cycling. This relationship with Orica, and our existing partners, will continue to make GreenEDGE grow - for the athletes, for our fantastic fans and for cycling in general.
"Today is a significant milestone for us," he added.
The GreenEDGE identity remain, with the new UCI WorldTour outfit to be re-branded Orica-GreenEDGE.
Orica is the world's leading supplier of commercial explosives and has regional offices in Australia, Asia, Europe, the Middle East, Africa, North America and Latin America.
Orica CEO Ian Smith was on hand for the announcement and had this to say.
"This is a rare and fantastic opportunity to secure the founding co-naming sponsorship with this ground-breaking sporting venture. GreenEDGE is the first Australian team at this level and it offers Orica a powerful sports marketing platform, perfectly aligned with our values and drivers."
The team has unveiled a make-shift jersey which it will use for the upcoming Giro d'Italia and the Amgen Tour of California. A major redesign will take place before the Tour de France.
Orica will also become the co-naming sponsor of the women's team run by GreenEDGE.