World champion Philippe Gilbert will showcase his new rainbow striped jersey at the Giro di Lombardia on Saturday, but the Belgian is not racing to make up the numbers.
Gilbert ended years of frustration at the UCI Road World Championships by finally landing the title at Valkenburg in the Netherlands a week ago.
Instead of racing the Giro del Piemonte, which he has done, and won, prior to the Giro de Lombardia previously, the BMC rider has rested and trained this week.
It's a clear sign that a third victory in the 'Race of the Falling Leaves', so-called because it signals the start of early autumn in Lombardy, is on his mind.
Another was his apparent reluctance to get too carried away with celebrations after becoming the first Belgian since Tom Boonen in 2005 to win the world title.
"Phil is super motivated to take his first win wearing the rainbow jersey on Saturday in Lombardia," BMC sports director Rik Verbrugghe told Belgian website Sporza.
"He didn't party for very long, the course suits him and he's in good condition."
The route for the Giro de Lombardia, like many cycling 'monuments', has changed or been altered over the years and this year's edition will be no different.
To commemorate the 70th birthday of Italian great Felice Gimondi, the race will start from his native city of Bergamo and finish 251 km later in Lecco.
Gimondi, a former two-time winner, believes the winner of this edition will have earned his spurs.
"I'm honored and excited about everything that's been organised to celebrate my birthday," said Gimondi, who won the race in 1966 and 1973.
"Lombardy is a great race, one of the five classic 'monuments' and whoever wins on Saturday can be called a true champion."
Much of that accolade will come down to alterations to the route including a new climb, the 'Muro di Sormano', which will add spice to a race whose twisting roads, climbs and descents already make it highly entertaining.
Although Gilbert seems to have the form to claim his third win after victories in 2009 and 2010, rivals will look to capitalise on the hilly, twisting terrain in the finale to make sure he doesn't get an easy ride.
"It wasn't easy to race again after a very tough Vuelta a Espana, but now I know that I still have some energy left in my legs," said the Team Saxo Bank-Tinkoff Bank rider.
His compatriot Joaquin Rodriguez (Katusha) is also expected to be among the challengers having finished fourth in Turin in midweek while last year's winner, Swiss Oliver Zaugg will lead RadioShack-Nissan for the last time before moving to Saxo Bank-Tinkoff Bank.
Liquigas-Cannondale's Vincenzo Nibali, meanwhile, will spearhead Italy's bid for a first win in the race since Damiano Cunego (Lampre-ISD) claimed his second consecutive Lombardy win in 2008.