SBS-Broadcast Australia eclipse MS Gong Ride target

MS Gong Ride, cycling, sbs, broadcast Australia
The SBS-Broadcast Australia Team at Flagstaff Point in Woolongong (Image supplied)

MS Australia has confirmed that the SBS and Broadcast Australia Cycle Safari team has topped the fundraising table for the 2012 MS Gong Ride, raising a total of over $154,000 for MS Australia, smashing their original target of $130,000.

On 4 November, 2012, Both Broadcast Australia CEO, Graeme Barclay and SBS CEO, Michael Ebeid, joined staff from both Broadcast Australia and SBS, including host of Cycling Central SBS, Michael Tomalaris, to complete the 90km course between Sydney and Wollongong.
 
As the largest team participating in the Sydney to the Gong ride, the 165 riders continued to appeal for support throughout November to maintain their lead as the campaign closed, bringing their final contribution to $154,069. As well as easily surpassing their original target, the SBS-BA Cycle safari team also beat their previous record of $112,903 in 2011’s Gong Ride.
 
“I am so proud of the fundraising effort of the SBS-BA team in raising $154,069 for MS Australia, said SBS CEO, Michael Ebeid. "The Sydney to the Gong ride is a fantastic event that raises money for a worthy cause and it was an honor to take part again this year alongside the other 165 members of the SBS-BA Cycle Safari team. Achieving the highest fundraising tally is a testament to the dedication and passion of the team.”

Broadcast Australia CEO, Graeme Barclay was also thrilled at the amount of money raised for MS Australia by the SBS-BA team.

"It was a privilege to participate in this event again alongside our industry partner SBS, to challenge ourselves individually and to deliver a significant benefit to our community, particularly those Australian families affected by Multiple Sclerosis”
 
The SBS-BA Cycle Safari team would like to thank their individual patrons and corporate donors Boston Consulting, Commonwealth Bank, Indemnity Corporation, Talent2 and Telstra for their support.
 
The MS Gong Ride is one of many initiatives undertaken by both SBS and Broadcast Australia to support communities across Australia.
 
For more information about MS Australia, please visit MS Australia.

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