Queensland rider sets new world record for cycling backwards

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Andrew Hellinga practices for his world record attempt (Vimeo)

Queensland's Andrew Hellinga has broken the Guinness world record for the longest distance travelled while cycling backwards.

Challenge 4 Change from Michael Kelly on Vimeo.

Hellinga smashed the previous record by 157km, to set a new record of 337km in 24 hours. The record, set on Monday, is still to be officially verified.

The 46-year-old father started his ride at 6am at the Holden Driving Centre in Norwell, and by 4:45pm had eclipsed the previous world record.

Hellinga completed the mammoth ride as a fundraiser for Challenge for Change.

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