Exclusive: ASO to use live onboard cameras for La Course broadcast

It’s been in the pipeline for a long time, but Tour de France race organiser ASO will finally follow through with plans cycling fans have been demanding for the best part of a decade; the incorporation of on-board cameras as part of its live broadcast offering.

This is the future. There will be a test on 27 July for the women’s race, it’s very controlled on the Champs Elysees, but we intend, in the next few years to introduce it into our live offerings.

ASO has been experimenting with the technologies of the Garmin VIRB and Shimano CM-1000 over the last three stages in Britain, and will continue to play around with the cameras, and the logistical requirements demanded for their use in a live setting, for the duration of the Tour de France.

But while in-race vision is becoming increasingly commonplace after the race, ASO has confirmed to SBS Cycling Central that it will use both cameras during the women’s Tour de France criterium on the Champs Elysees, La Course.

The sticking point has been transmission equipment required to be affixed to bikes to make the cameras capable of working in the live broadcast setting. The weight, and battery usage of the units has caused broadcast teams plenty of headaches, but ASO is reportedly happy that a solution has been reached for an experimental opening broadcast, at La Course.

An ASO spokesman told Cycling Central they believe it to be the future for Tour de France broadcasts.

“In cycling we have to move with the times. We have to innovate and create new things to stimulate the viewers. We have an agreement with some of the teams for them to capture the vision, and for us to use it for our own purposes for the rights holders,” the spokesman said.

“This is the future. There will be a test on 27 July for the women’s race, it’s very controlled on the Champs Elysees, but we intend, in the next few years to introduce it into our live offerings.”

SBS will broadcast La Course in Australia, 27 July from 2130 AEST.



SBS will broadcast and stream online all stages of the Tour de France LIVE. Click here to add the schedule times to your calendar.
 

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