The 2012 London Olympics has been labelled the costliest Games ever… a sporting spectacular wrapped in the tightest security operation in the UK since World War Two, and driven by multi-million dollar sponsorship from some of the world’s biggest corporations.
So what ever happened to the Olympic ideals of friendship, solidarity and fair play?
Evan Williams talks with protesters who are demanding that anti-aircraft missiles not be put on their apartment block and businessmen and entrepreneurs who, due to the massive corporatisation of the Olympics, say they won’t benefit from this once in a lifetime opportunity.
So has the Olympic spirit been sold to the highest bidder?
WATCH - See Evan’s report in a special edition of Dateline presented by Yalda Hakim from London.
EXTRA - Read more about all the protest groups and Olympic sponsors featured in Evan's report by following the links under 'resources' on the right-hand side of the page.
WORLD NEWS AUSTRALIA - Follow SBS's news coverage of the London Olympics, which run from 27th July until 12th August, including the latest tweets and posts from athletes and experts on the SBS Olympic Social Hub.
On air: 24th July 2012