Featured Foodie: Simon Leong

20th April 2011 | 10:52 AET

Simon Leong is a passionate food blogger and international cuisine lover. His blog, Simon Food Favourites, offers his readers independent and comprehensive reviews of restaurants, cafés, bars, pubs, festivals and products that whet the appetite.

We chat with Simon about chilli crab in Singapore, pastrami on rye in New York, and his tips for how to excel in food photography.

Your blog is called Simon Food Favourites. What’s your favourite thing about it?
I love receiving recommendations from readers who know about great places to eat – places I haven’t visited or don’t even know about. Sharing local knowledge is the best way to find out what to add to my wish list and where to go for a good feed. I also appreciate the time readers take to make comments on my blog, and, as time permits, I endeavour to reply to all of them.

Reading Simon’s Wish List, you have an array of nibbles to look forward to. What have you heard about the Parramatta Leagues Club lobster that makes you want to try it?
Firstly, the lobster dish looks great in the food review by Eye Eat, and, secondly, it sounds like a delicious and tasty dish – that’s what made me want to add it to my wish list. I’m a passionate seafood lover, so I’m always looking for good places to find it.

Is chilli crab a must-try in Singapore? It appears twice on your international wish list.
I’ve had chilli crab once before, when I visited Singapore many years ago, which was delicious, albeit very messy, so I’ve kept a note of places which have been highly rated by locals if I ever get to visit again. I think it’s hard to find a good one in Sydney which matches what you’d find in Singapore, but that won’t stop me searching for it.

Your food tour of the USA included San Francisco, Las Vegas, New York and Hawaii, yet somehow you only gained 1kg! If you had to pick one stand-out food experience from that trip, what would it be?
Thankfully, I think all the walking and sightseeing every day helped to keep the weight down. One food experience that I remember vividly is the pastrami on rye from Katz’s Delicatessen, which was in a scene in the movie When Harry Met Sally. It lived up to, and exceeded, my expectations – so tender, juicy and tasty, and I wish we had something just as good in Sydney. Hopefully, one day, there will be so I don’t have to go all the way to New York to satisfy my cravings … but I think it’s a very hard act to follow.

You’re passionate about your photography and have some tips for better food photos. What do you personally find the most challenging aspect of food photography?
Apart from having hungry friends and family (where the tough thing for them is wanting to eat while they wait for me to photograph the dishes), I think one of the most challenging aspects is finding available light in dimly lit restaurants. You need the light to take photos that will do justice to the dish without using a flash. Also, trying to be as discrete as possible so as to not disturb other diners when taking photos can be a fine balance to achieve. It’s hard to remember a time when I just ate my food, but now taking photos of food has become an obsession at the very least.

You label highly recommend dishes as a ‘SIMON FAVOURITE’. What criteria does food need to pass to become a Simon Favourite?
To achieve a ‘SIMON FAVOURITE’ label, a dish needs to impress me enough for me to want to have it again and again. Quality and taste are taken into account, and I also compare it to similar dishes I’ve tried. It could be a really cheap dish, like fries from Pommes Frites in New York, or a very expensive dish that I probably won’t be able to afford again. At the end of the year, it might then make it on my Top 10 list of dishes that I recommend readers to try, such as those on Simon’s Food Highlights 2010.

Easter is this weekend and a perfect excuse to indulge in Easter eggs. What other culinary delights can you recommend for those wanting to steer clear of chocolate?
I actually don’t have a big sweet tooth these days, so avoiding chocolate isn’t a big worry for me. For those wanting an alternative, I’d recommend fresh fruit. Make your own fruit salad or, if you can’t be bothered like me, check out David Jones Food Hall for some of the freshest fruit salad around town. Top with your favourite yoghurt to make it even better. If you can’t live without your chocolate, then perhaps a chocolate-coated strawberry will do the trick and still be at least a bit healthy as well.

Do you have any food resolutions for 2011?
Don’t eat any more and don’t eat any less. Also, I want to try and read the cooking books I’ve been given over the years. I generally prefer when other people do the cooking, so it’s hard for me to find the motivation to read them. I should also try and have some blog-free days when eating out, but I think the only way that’s going to happen is if I forget my camera or if I find myself eating in one of those restaurants that make you dine in complete darkness — although I’d still be tempted to try and take a photo somehow without blinding everyone.

What's your message to fellow foodies out there?
Eat as healthily as you can with hopefully a tick of sustainability for the environment. And, if you’re a food blogger, be sure to always carry a second camera battery.

Share article:  newsvine
  Email to friend    Print    Enlarge text

Comments (19)

   
04 May 2011 11:43 AEST
Simon Food Favourites
Sydney
Your opinion
hi cityfoodie, everyone is welcome to their own opinion and I respect yours. Some people will find some bloggers they trust and others they don't, just like you will trust some friends opinions are not others. If you don't read my blog then that's fine ? do you have any that you follow and respect? Others seem to enjoy it and send me very positive feedback and regard it as credible, honest and constructive and enjoy the photos and writing style. Each to their own and such is life :-)

Report this

Agree (2 people agree)
Disagree (6 people disagree)
04 May 2011 10:17 AEST
cityfoodie
Pyrmont
re: WOW thanks for the comments
4ppl commenting, but lots of votes for agree/ disagree ;) Would a name make any diff? Thought it was about the content of the comments. I agree with Heather that no doubt you are reporting on your experience, but it's an artificial experience, plus there's the broader issue of whether readers believe your (or any other blogger's) credibility. Taking many freebies is a bad look, but sep to that, I don't read your blog bec you write poorly & I don't trust your judgement, basically.

Report this

Agree (7 people agree)
Disagree (1 people disagree)
28 Apr 2011 02:37 AEST
Simon Food Favourites
Sydney
re: WOW thanks for the comments
hi heather, thanks for the name. i agree if a restaurant invites one to dine they would give people the best possible service they can muster ? they would be fools not to. But food, decor, ambience, small details are also open to review. In the case of Dedes, Flying Fish n Deckhouse I noticed our group was a minority amongst already very popular restaurants which makes me think they must be doing something right. OMG that pizza was a disaster. They've invited me to a lesson with their chef now.

Report this

Agree (1 people agree)
Disagree (0 people disagree)
28 Apr 2011 10:05 AEST
Foodlover
Surry Hills
re: WOW thanks for the comments
Oh & my name is Heather...if that makes a difference.

Report this

Agree (0 people agree)
Disagree (1 people disagree)
28 Apr 2011 10:03 AEST
Foodlover
Surry Hills
re: WOW thanks for the comments
Simon, I think I said that I thought your reviews were honest based on "your" experience. But I still believe that when a restaurant invites a bunch of bloggers in to review their establishment, then they do give them the best possible experience they can muster. Do you disagree? Your reviews for DEDES, DECKHOUSE, FLYING FISH etc, don't lead me to believe I will have a similar experience. One of the best things I read on your blog was your very poor attempt at making Barilla Pizza, Classic!

Report this

Agree (2 people agree)
Disagree (1 people disagree)
27 Apr 2011 03:16 AEST
Simon Food Favourites
Sydney
WOW thanks for the comments
So many comments but a pity only coming from mostly 2 anonymous people ? any chance of real names? Hope you keep in mind that just because someone is invited to an event doesn't mean it'll be a glowing review. I personally tend to look for flaws which then get mentioned in my reviews. Movie, book, fashion, theatre reviewers get invited to or given freebies but can still provide honest reviews just like some food bloggers can. So when's the opening to the envelope ? would love to go with you ;-)

Report this

Agree (1 people agree)
Disagree (2 people disagree)
27 Apr 2011 01:51 AEST
Foodlover
Surry Hills
re: a food bloggers dilemma
Have to agree with cityfoodie, there are plenty of food bloggers that don't accept freebies & they are the blogs I read. Disclaiming is a given. However, another given is the fact that these "invited" bloggers are not getting the same experience the rest of us are. They are being wooed & coddled by restaurants. Their reviews can be nothing but glowing as they have had a very positive (and free) experience. Besides which, SFF would go to the opening of an envelope (so long as it is free).

Report this

Agree (4 people agree)
Disagree (2 people disagree)
26 Apr 2011 01:01 AEST
cityfoodie
Pyrmont
re: a food bloggers dilemma
Elle - you make the classic error (as do many bloggers) of believing that a disclaimer is sufficient to indicate independence. It isn't, to have a disclaimer should be a given. Once upon a time I read SFF out of curiosity but I stopped. I won't outline the reasons here for SFF's sake. People aren't "blaming" bloggers, they are saying that PR needs to be more discriminating and that bloggers don't have to ACCEPT freebies. Many don't, you know.

Report this

Agree (6 people agree)
Disagree (1 people disagree)
24 Apr 2011 02:56 AEST
Elle
Sydney
A Food Bloggers Dilemma
I've been reading Simon Food Favourites for about a year now, and while yes, there has been an increase in invites from PR people/restaurants, Simon has always disclaimed this at the very beginning of his posts, and I believe he gives honest reviews. I don't think it is the food bloggers that are to "blame" for this explosion of foodies getting free meals/perks etc. It's just good PR. Simon's blog posts remain fun, down to earth and easy to relate to, which is what a food blog should be!

Report this

Agree (6 people agree)
Disagree (11 people disagree)
22 Apr 2011 07:37 AEST
cityfoodie
Pyrmont
Re: Love Food, dislike fakes
Agree that it's lazy marketing dressed as "review". I am keen on blogs and social media like twitter, but unfortunately it's still at the point where professionalism isn't considered that important. Poor writing, lack of basic checking of spelling/ grammar/ punctuation, is rife, even in the most visited blogs. I find it embarrassing that some of the most popular foodblogs are the most poorly written. Strive for professionalism, people!

Report this

Agree (9 people agree)
Disagree (2 people disagree)
22 Apr 2011 01:38 AEST
Love Food, dislike fakes
Inner West
Lazy marketing and poor 'journalism'
I think PRs latched onto bloggers without considering their reputations purely to answer the challenge Foodlover sets out, so I agree there. But it's lazy marketing dressed as "review" we see now, and on many blogs, not just SFF. I used to be really excited about the possibilities of blogs and social media like Twitter to link me to people with similar passions - while I have found people like that I admit most of them are poor writers/marketeers with a barrow to push. Sad.

Report this

Agree (8 people agree)
Disagree (2 people disagree)
22 Apr 2011 12:16 AEST
cityfoodie
Pyrmont
re: broader issues
Food lover - Heh. Very droll :) Nothing like a series of glowing reports for objectively helping consumers make a decision, after all :)

Report this

Agree (0 people agree)
Disagree (0 people disagree)
22 Apr 2011 08:57 AEST
Foodlover
Surry Hills
Broader issues...
Restaurants were none to happy with the advent of food blogging, all of a sudden you had everyday folk publishing their review of their dining experience. Restaurants/Cafes were caught off guard. Restaurants needed to take control of the situation and came up with a brilliant way to do it. Why not organise elaborate dining experiences & then invite the most widely read food bloggers to attend. You give them the best possible experience & in return the most widely read reviews are all glowing.

Report this

Agree (3 people agree)
Disagree (1 people disagree)
21 Apr 2011 08:30 AEST
cityfoodie
Pyrmont
Broader issues
Actually, we have to ask the question of why PR companies are so heavily courting a limited number of foodbloggers. Plus has any research been done into whether this actually generates revenue for the client (restaurant, food company etc?). Have the PR people thought that maybe their choice of bloggers sometimes works AGAINST the business bec of the rep of the blogger? Not all publicity is good publicity!

Report this

Agree (9 people agree)
Disagree (2 people disagree)
21 Apr 2011 07:04 AEST
Love Food, dislike fakes
Inner West
Have to agree Foodlover!
I'm sorry Simon, but I agree with Foodlover. Your blog has become significantly less "independent" since you started not just accepting, but asking for invites! It's symptomatic of a lot of food bloggers in this city and I have to say, opinion and critcism have suffered for it. What I've never understood is why bloggers like SFF don't just work for these places in marketing. Your work is worth more than the odd canape, don't you think?

Report this

Agree (9 people agree)
Disagree (1 people disagree)
21 Apr 2011 06:04 AEST
Foodlover
Surry Hills
Independent? cont'd
Simon, Perhaps I should have worded things better. I am not saying that you do not accurately report your experience, I'm sure do. However, as an invited guest of an establishment that wants you to review them, you would have to agree that they are providing you with the best experience possible? They want you write a great review, so consquently they set out to 'wow' you. The average punter though, may have a very different experience.

Report this

Agree (0 people agree)
Disagree (0 people disagree)
21 Apr 2011 05:56 AEST
cityfoodie
Pyrmont
Agree with Foodlover of Surry Hill
I have to say that SFF isn't alone in this but he, like too many others, just go from freebie to freebie (or accept freebie item after freebie item) and forget that a) there's no such thing as a free lunch; and b) that they are undermining their own credibility & independence with each freebie that they blog about. How much is your independence worth (talking to all who accept lots of freebies here)? If you want to be truly independent, accept NO freebies, PAY, be anonymous.

Report this

Agree (12 people agree)
Disagree (3 people disagree)
21 Apr 2011 04:49 AEST
Simon Food Favourites
Sydney
Yep, still independent I hope :-)
I agree there's been an increase in reviews resulting from invitations of late but I still have 100s of paid, unannounced and anonymous reviews in my back log to get back onto and blog. In any case, paid or otherwise, I try to remain independent in my views and provide any constructive feedback to restaurants that have invited me, but thanks for the reminder Foodlover :-)

Report this

Agree (4 people agree)
Disagree (13 people disagree)
21 Apr 2011 03:34 AEST
Foodlover
Surry Hills
Independent?
I have followed Simon's blog for a while and while indeed his posts were initially "independent", increasingly his reviews are a result of invitations from restaurants or their marketing people. As such I put less stock in the so called "independence" of his reviews. Consequently I have turned to other food bloggers who give genuine appraisals of their paid for, unannounced & anonymous experiences.

Report this

Agree (18 people agree)
Disagree (4 people disagree)
   

Comment on this article

You have characters left.
Validation ( What's this? ) : This is a captcha-picture. It is used to prevent mass-access by robots.

PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.

 
ADVERTISEMENT

Featured Food & Recipes

Hot Tips

Cauliflower florets

Remove the leaves from the cauliflower, turn upside down and remove most of the core. Detach the florets by cutting through the base, breaking the head into small pieces. Cut the pieces into bite-size florets with a paring knife.

Glossary

Fondant

A creamy white substance created by kneading cooked sugar syrup. Used as a filling for chocolates, or a frosting for cakes, petit fours, or pastries. Also flavoured and made into individual sweets.

 
ADVERTISEMENT
ADVERTISEMENT
 
 
ADVERTISEMENT