Client name:
Austrade / Big Splash Media

Industry:
Government, Publishing company

Languages:
Simplified Chinese

Job type:
Translate and typeset 130 pages for the Australia Magazine project. The magazine showcased the best that Australia has to offer for the Shanghai World Expo 2010.

Turnaround time:
6 working weeks

The task:
Austrade in conjunction with Big Splash Media was to create a 60,000-word magazine for the Australian Pavilion of the Shanghai World Expo 2010 showing the potential of Australia as a tourist destination and as a business destination. The articles were going to be created and approved at the same time that SBS worked on the translations , typesetting, proofreading and approval of the articles.

We delivered:
The team at SBS In Language worked on the translation, typesetting, proofreading and delivery of 130 pages of Australian content, from Australian stories like Frank Lowy and Tetsuya, and others from the worlds of fashion, design, politics and cinema, including a foreword from then-Australian Prime Minister Kevin Rudd. There were significant challenges with this project. It had to be completed from start to finish in six weeks; every English article required two stages of approval: English content needed approval from relevant Ministers and Government departments as did much of the translation. The project required a great amount of flexibility and the ability to make changes and deliver results fast.

Outcome:
The Australia Magazine was a considered a great success at the Australian Pavilion and received positive feedback.