Gen Y turning its back on Facebook

According to the annual Urban Market Research survey, compiled by youth marketing agency Lifelounge, the financial crisis's impact on families have effected Australia's Generations Y and Z.

It found that their love affair for technology is gradually breaking down, with some users spending 30 minutes a week less from last year.

Facebook and Twitter continue to be on the rise, but it appears to be losing it's popularity among younger users.

Lifelounge chief executive Dion Appel said: "Nostalgia and simplicity ... (are) influencing the styles they're adopting, the products they're purchasing and their entertainment choices.

"Parents' vinyl records are suddenly interesting and vintage clothes are de rigueur.

"And they want more connections with their friends that aren't digital, that are tangible. They're starting to question the authenticity of social networks such as Facebook and Twitter".

"They want technology to assist rather than dominate the way they communicate."

The survey revealed internet usage was also on the decline.

Internet use was down almost 30 minutes from last year to 8.6 hours a week, and free to air television viewing was down almost 1 and a half hours a week to just 4.4 hours.

The survey also found overall spending on music, sport, entertainment and fashion slumped more than $5 billion in the year to March from $47.5bn to $42.4bn.

But they average another five hours a week watching DVDs and four hours on pay-TV such as Foxtel and Austar.

One fad young adults are yet to tire of is tattoos, with 70 per cent saying they would consider getting one in the next five years.