'Plan B' anti-drink-driving ads launched

19 Aug 2012, 1:52 pm   -   Source: AAP

The NSW government has launched a humorous anti-drink-driving campaign aimed at convincing young men to go home by any means other than driving.

Get shot out of a cannon, find a teleportation device or pick up and rent a cheap hotel room.

These were some of the suggestions in the NSW government's new "Plan B" advertising campaign, a humorous $4.5 million initiative aimed at reducing instances of drink-driving.

The "Plan B" campaign encourages those having a night out to consider alternative ways of returning home and avoid getting behind the wheel boozed up.

Roads Minister Duncan Gay said the ads were aimed at young people, particularly men, who made up 97 per cent of drunk drivers involved in fatal crashes.

"In the commercial we see a human cannonball, a science-fiction teleporter and Grecian girls using a shoulder carriage as ways to get home," Mr Gay said.

"This is part of the humorous and positive approach we have taken for this campaign which aims to speak to young people on their level."

Mr Gay said the state's previous campaign against drink-driving had worked well during its six-year run but the focus of "Plan B" would be on those most likely to drink and drive - young males.

"We're talking about blokes because they're the worst," he said.

The media campaign will be augmented with a strong police presence on roads and millions of random breaths tests, police superintendent Stuart Smith told reporters on Sunday.

Supt Smith said drunk drivers were responsible for 71 deaths and 1200 injuries in 2011 and he warned young drivers to heed the campaign's message.

"Last year we tested 4.5 million people on NSW roads," he said.

"If you don't have a plan B, you will face the consequences."

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