Fairfax shares sink to record lows

24 Aug 2012, 4:59 pm   -   Source: AAP
Fairfax Media shares hit a record low after Gina Rinehart tried to sell of a third of her stake. (AAP)

Fairfax Media shares hit a record low after Gina Rinehart tried to sell of a third of her stake. (AAP)

Fairfax Media shares have plunged to a record low after mining magnate Gina Rinehart tried to reduce her stake in the company.

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Fairfax Media shares have plunged to record lows after the company's biggest shareholder, mining magnate Gina Rinehart, tried to sell a chunk of her shares.

Fairfax shares plunged 11 per cent to 45.5 cents on Friday following news that Mrs Rinehart had sought to reduce her 15 per cent stake in the embattled media company by about one third on Thursday night.

The block trade, discounted one cent to the 51 cent closing price on Thursday, was not successful.

The previous record low for Fairfax shares was 49.5 cents, reached earlier in August.

One analyst, who asked not to be named, said the fall in Fairfax shares on Friday reflected a revaluation of the company following its disappointing earnings results on Thursday.

Fairfax reported a $2.73 billion net loss for the 2011/12 financial year - driven by a $2.8 billion write-down to the carrying value of its newspaper mastheads and goodwill.

Chief executive Greg Hywood was gloomy about the year ahead, saying no turnaround was expected in the most difficult advertising market he had seen since the 1970s.

The analyst said that the downgraded earnings outlook for Fairfax meant the share price could fall further.

However the "massive" volume of shares changing hands on Friday - nearly 44 million by 3pm - meant a substantial shareholder was selling stock, the analyst said.

CMC Markets chief markets strategist Michael McCarthy said the plunging share price could be a reaction to the fact that five per cent of the company could not be sold at 50 cents a share.

Mr McCarthy said the feeling in the market was that the slim discount meant the share trade was probably not a genuine offer but the lower share price would further Ms Rinehart's pressuring of the Fairfax board.

"She's playing a strong hand here," Mr McCarthy said.

Ms Rinehart has been a vocal critic of Fairfax's management and chairman Roger Corbett.

She has unsuccessfully sought two seats on the company's board.

Independent stock broker Marcus Padley said there was speculation that investors had offered to buy Mrs Rinehart's Fairfax shares for 45 cents each, but she declined.

"Presumably that was the message coming back from institutions that they wanted a bigger discount than the one cent discount, and a 10 per cent discount she might have got it away, but she obviously wasn't prepared to take that price," he told the ABC.

City Index market analyst Peter Esho said he would be surprised if Ms Rinehart sought to exit Fairfax entirely.

"Why come in at 60 cents and now just dump it," he said.

"Nothing has emerged that's changed the fundamentals of the business."

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