Facebook cracks down on insincere 'likes'

3 Sep 2012, 2:00 pm   -   Source: AFP
Share This
0 
+ Comment
0
Facebook. (AAP)

Facebook. (AAP)

Facebook ramped up efforts to get rid of 'Likes' that aren't from people genuinely interested in giving a virtual thumbs up to pages at the world's leading social network.

RELATED

Facebook ramped up efforts to get rid of "Likes" that aren't from people genuinely interested in giving a virtual thumbs up to pages at the world's leading social network.
  
"We have recently increased our automated efforts to remove Likes on pages that may have been gained by means that violate our Facebook terms" of service, the Facebook security team said in a blog post.
  
"These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes."
  
Facebook has long given members the ability to endorse pages at the social network by clicking on "Like" icons.
  
High numbers of Likes can give "fan count" status to pages, particularly those dedicated to brands.
  
"A Like that doesn't come from someone truly interested in connecting with a page benefits no one," Facebook said.
  
"This improvement will allow pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content."
  
Facebook expected that less than one percent of the fan count on any given page would be trimmed as a result of the crackdown on "suspicious Likes."

Facebook

  • Follow us: 
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on Youtube

Join the Discussion

Name
City / Suburb E.g. Artarmon, Sydney
Title
Comment
You have characters remaining.
Validation
What's this?
This is a captcha-picture. It is used to prevent mass-access by robots.
All submitted comments become the property of SBS. They are moderated, so we reserve the right to edit comments and remove HTML tags. Not all submitted comments will be published. Publication does not mean we endorse the opinions expressed. Please read our terms and conditions for more information.