From binders to Big Bird: memes of the US election

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With millions of eyes watching and documenting their every move on social media, no politician is safe from rigorous fact-checking, in-depth analysis -- and relentless mockery.

With millions of eyes watching and documenting their every move on social media, no politician is safe from rigorous fact-checking, in-depth analysis and relentless mockery.

Serious US election reporting aside, (you can find the latest news stories by clicking this link) the most popular memes doing the rounds on social media during the 2012 campaign show the lighter side of the race to the White House. Here's our wrap of some of the best.

ETCH A SKETCH

Comparing your approach to policy to a child’s toy where you can wipe the slate clean every time you stuff up is not exactly going to boost voter confidence.

But that’s what Romney’s campaign senior advisor Eric Fehrnstrom did in March, when he likened the former governor’s attitude to policy on tax issues to playing with an Etch A Sketch.

“You can kind of, shake it up and start all over again,” he explained.

Commentators immediately leapt on the comment to highlight Romney’s so-called changeable attitudes.

A BETTER 'AMERCIA'

It’s a pity you can’t run images through spellcheck, such technology would have prevented this embarrassing image, posted to Romney’s iPhone app in May, being pinged around the world.

One astute netizen pointed out that Mitt, by his own political reasoning, should just erase the incident from the public record.