6 Feb 2014 - 10:55 PM  UPDATED 6 Feb 2014 - 10:58 PM

Alex "Chumpy" Pullin has been announced as Australia's flagbearer at the opening ceremony for the Sochi Winter Olympics on Friday.

The two-time Winter Olympian was something of a surprise choice ahead of Lydia Lassila, a four-Games veteran and 2010 Vancouver gold medallist.

Pullin, though, clearly represents the new face of winter sport in Australia.

A two-time world champion in snowboard cross, he is a warm favourite to take gold in Sochi.

He had qualified first in the event at the Vancouver Games but disappointingly crashed out in his first head-to-head race.

Since then he has gone from strength to strength, claiming two overall World Cup crowns as well as his double world championship success.