Does the entertainment industry need to find new business models?

4 Feb 2010
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Will the iiNet ruling make you more likely to download material off the Internet (AP)

Will the iiNet ruling make you more likely to download material off the Internet (AP)

The Federal Court has handed down a landmark ruling in favour of iiNet, finding that the ISP is not responsible for copyright infringements of its users.

Does the entertainment industry need to change its business model to better accomodate the huge demand by online audiences?

Or should they continue to persue those who download copyrighted material illegally?

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The Federal Court has handed down a landmark ruling in favour of iiNet, finding that the ISP is not responsible for copyright infringements of its users.

Does the entertainment industry need to change its business model to better accomodate the huge demand by online audiences?

Or should they continue to persue those who download copyrighted material illegally?

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Copyright laws are antiquated.

Clavdivs - from Sydney, 2 years ago

Copyright law was formulated in the days of the printing press. The rogues who used their pressed to violate copyright justly deserved severe penalties as they reaped windfalls from evading royalties. Now violating copyright is like breaking the speed limit, everybody does it every day by surfing the net, using the photocopier, scanner, email or sharing fines. Speeding can kill but they don't hand out million dollar fines for it. The entertainment industry is too influential and nepotistic.

Why iiNet?

Hubartus - from Brisbane, 2 years ago

Actually the big film companies wanted to go for Telstra, but they could not get past the voice interactive telephone system.

Double edged sword

Bob Oort - from Georgica NSW, 2 years ago

The onus of what's right or what's wrong ultimately rests with the consumer. The ISP industry is business, like the corporate and political world, it safeguards itself from all moral obligations. In the final analysis very little in the entertainment world is original anyway, one pop song, one movie, one soapy, flows directly from another, most of it stereotyped, and boringly stupid, disgusting, or both at that. Perhaps the notion of technology collapse might shock things back into perspective.

Copyright witch-burning.

Clavdivs - from Sydney, 2 years ago

I wrote before that copyright law was too strong. A USA jury found woman guilty illegally downloading music from the Internet and fined her $80,000 each; $1.9 million for 24 songs. The songs were selling for 99cents each.

Media giants fail to see the big picture

Mike - from NSW, 2 years ago

Telstra's bigpond is Australia's biggest ISP and it stands to reason that much more P2P goes thru their services (as well as Optus the 2nd biggest) than IInet's. So why are the film studio's picking on them? I believe it's because they saw them as an easier target because they're not part of some conglomerate. Constly legal battles are not a long term solution but more likely a road to ruin because media companies are locked into a cycle of costly court battles every time a new P2P crops up.

How typical of US companies

Alfred Fairweather - from Victoria , 2 years ago

Thankfully this case was held in Australia, if it was held in the US im sure that the result would have been different, but at least IInet wasnt forced to go to the US to face these allegations. Id say that amongst all the Isp's in Australia alot of their customers would be doing illegal file sharing in some way or another, so they expect to them to lose a large section of their customer base, you would hope that the US companies would set up a multi billion dollar fund to compensate the Isp's .

Mr

James Baum - from Burwood NSW, 2 years ago

I believe a new model will improve the film and television industry as it will always have the same monetary aspects of profit becomes more imortant than contant and quality.

The Future

Dan - from adelaide, 2 years ago

A movie is released, you've heard it's alright and you want to see it. So you download it from The International Movie Webite (via BitTorrent) and you watch it. It's not good - it's great. At the end the director and a couple of actors pop on screen and say "hey, we hope you enjoyed watching this movie as much as we enjoyed making it - please support us so we can make more". Then you enter your account details and pay what you think it's worth. Makers of crap movies beware!

Gorgeous

Jayne Waterford - from Sydney, 2 years ago

I'm very pleased that the service providers cannot be help repsonsible for the actions of their clients.
If they were then our law would be even more a jack-ass as people are already held responsbile for how others feel, what they consequently chose to do and how they chose to respond.
Our law is ridiculous enough already.

The industry can only blame itself

Daniel - from Melbourne, 2 years ago

The entertainment industry needs to get with it, get the old media up with the new media.
Older methods of distribution are now becoming obsolete, how long has it been since you sent a letter in the post when you could just send an email?
The ISPs should work WITH the entertainment (music, movies, games) industry to set up a system where the user can gain access to such content for a fair price and not have it count to their monthly usage, given the prices we pay for such a backwards service.

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