Should celebrity tweeters disclose their sponsorships?

24 Apr 2012
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(Getty Images)

(Getty Images)

The South Australian Tourism Commission has defended paying celebrities to promote Kangaroo Island tourism to their followers on Twitter. Sponsored tweeting is becoming more and more common. Do you think such marketing strategy is ethical? And should celebrities disclose their sponsorships?

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Your Comments

Celebrity tweeters

oncewas - from bribie island, 1 year

Can somebody please explain to me if there is a connection between tweeters and twits?

p.s.

robb - from geelong, 1 year

..... just because that jone's guy has got away with it over the years, does not mean everyone else should be allowed to avoid their ethical obligations. In fact, the more other people disclose, the more unethical the jones' of the world will look

yes

robb - from geelong, 1 year

Celebrity status generates an income for the so called celebrity (usually a non-achiever in anything else) plus for anyone who pays him/her in a marketing role. Money corrupts people and thats why, in a multitude of situations, a code of ethics and obligations to disclose, have been implemented. As Twitter is simply a new mechanism for celebrities to strut their stuff, they should be transparent about their income sources and tell us if they are being paid to push a product onto us

?

showerhead - from AUS, 1 year

If they 2 people comment, who cares. I don't give a ....

Goosie Gander

Showerbucket - from Brisbane, 1 year

No, they should not. If it's good enough for Alan Jones, and other shock jocks to not disclose their paid for comment sponsorship, then similar rules should apply for them also. What's good enough for the public goose's, is good enough for the public gander's.

Yes they should disclose who has received what amount of money.

Mohammed - from Sydney, 1 year

It is tax payers money . It must be openly accounted for. by the way those celebrities are the mates of SAT Commission What else is going on with SAT Commission, Govt officials always discover new ways to launder tax payers $s.