The SBS brand

Two Ends of the Spectrum

SBS will soon launch two new programs – very different in style, but each underlining our unique role as the only broadcaster telling 6 Billion Stories…

Fairfax turmoil underlines the role of public broadcasters

Fairfax is in turmoil with job cuts announced and staff striking. There is much wailing and gnashing of teeth within the chattering classes that this signals the end of democracy as we know it.

Olympics Overload

Once every four years it's too easy to sit down in front of the telly and find yourself still there 4 hours later, jumping up and down on the couch about sports you didn't even know existed. It's fun and addictive. (If you're having withdrawals just thinking about it, visit our Olympics minisite for all the latest).

It’s not on our channel, but it’s good.

How ads became popular again.

Awards Shawards: SBS campaigns win at Promax, Cannes

The work of SBS's marketing unit was recognised recently with a couple of significant awards from Cannes and New York.

Marketing TV 101: Watch this because we think you should

How do you promote something that should be mandatory viewing for every Australian? It takes time, and lots of ideas, says Jacquie Riddell.

Brand expression - a year's work and it comes down to fonts

Bringing out a new brand for a much-loved TV and radio station like SBS is a difficcult, but ultimately rewarding process. The TV, radio and newspaper ads have had their run and now it literally comes down to the spanking new business cards we all have, writes Jacquie Riddell.

The rebrand - staying on message

Changing the much-loved and recognised SBS identity was a task that we approached with great care, writes Jacquie Riddell, SBS's director of marketing.

The story behind the new SBS logo

SBS's director of marketing, Jacquie Riddell, blogs about the new SBS brand and logo, and presents a few samples of the new station's radio and TV promotions.