Advertise with SBS

Advertise on TV, Online, Radio, Magazine, Mobile

Director of Sales - Andrew Cook

National Television & Digital Sales Manager - Adam Sadler

National Brand Partnerships Manager - Keiran Beasley

National Digital Commercialisation Manager - Hayley Cameron

National Manager, Radio Sales and LOTE media - Julie Newton-Werro

National Manager, SBS In Language - Michael Smith

National Business Manager - Martin Jones


State Manager - Matt Stephens
NSW Contact - 02 9430 3490
State Manager - Sam Spark
VIC Contact - 03 9949 2248
Group Sales Manager - Annabel McErlean
QLD Contact - 07 3844 0207
State Manager - Barney Habel
SA Contact - 08 8332 3029
Sales Executive - Melissa Wood
WA Contact - 0407 423 578
SBS In Language
NSW Contact - 1300 305 727
VIC Contact - 1300 859 727
SBS, 14 Herbert Street, Artarmon, NSW, 2064
SBS, Level 2, Alfred Deakin Building, Federation Square, Melbourne, VIC, 3000

Who we are

SBS Media is the team responsible for advertising sales at SBS. The team is comprised of Television and Digital Sales, Radio Sales, Brand Partnerships, Sales Operations and In-Language Sales (Translations & Production).

The team maximise advertising opportunities for clients through our TV, digital, radio, mobile and In Language services. The SBS media team work closely with clients to develop and deliver tailored advertising solutions across all of these platforms.

Why Advertise with SBS

Advertising with SBS opens up brands and clients to the unique and high value audience SBS has to offer. Our audience is hard to reach on other networks and is diverse. SBS Media’s tagline is diversity works as the diversity of our audience, content and platforms allows clients to connect with people hard to find on other networks.

Find out more on Diversity Works –

Our Teams

Agency Sales

The TV & Digital Sales team help develop marketing strategies that maximise value for SBS clients across all our TV and digital channels. The team connect advertisers with our unique content offering whether it be on TV, Online, On Demand or on one of our ten mobile apps.

Brand Partnerships

The SBS Brand Partnerships team work on cross platform integrated campaigns for SBS Media clients. The team develops and delivers integrated ideas and strategies connecting brands with the unique SBS environment and audience across SBS Media’s various touchpoints – TV, online, print, magazine, radio and mobile.

In language

SBS In Language connects clients with SBS’ unique multicultural expertise; SBS In Language offers one of Australia’s most professional and comprehensive translation facilities. Our team is dedicated to accuracy, efficiency and authenticity. Each member of the team has built upon many years of experience with languages and interpreting the needs of clients. Services include production of print, audio and video content in over 70 languages. Our team of specialist producers are located in Sydney and Melbourne and work with over 250 language contractors to deliver projects to government, corporate and agency clients, as well as internal SBS departments. We are responsible for managing over 1000 projects per year ranging from translations for brochures through to full TVC production services.


SBS has a network of websites, mobile applications and platforms that showcase our great content. SBS audiences can choose to watch our programs on 21 different platforms from smart TV’s to gaming consoles and set top boxes. SBS reaches a unique audience of over 1.5m people each month and our apps have been downloaded over 2.8m times.

Advertisers can place video or display media onto our sites or sponsor a variety of programs, content or newsletters across our key verticals of Food, Movies, News, Documentary, Football and Cycling.

SBS are now delivering over 8m monthly video views.




Advertise on SBS Radio

SBS Radio is the world’s most linguistically diverse broadcaster, a bridge linking to almost five million Australians who speak a language other than English at home. It is known for its award winning content; broadcasting thought provoking bespoke content, entertainment, impartial news and information all produced from a uniquely Australian perspective.

More people than ever in Australia speak a language other than English at home, increasing by 40% since 2001. Australia’s CALD community now makes up over 28%** of the Australian Population.

Advertising on SBS can connect your business and Brand with our valuable listeners. SBS broadcasts programmes in over 70 languages, from Australia’s largest growing languages such as Mandarin, Cantonese, Hindi, Punjabi, Vietnamese and Korean to unique High needs and emerging languages such as Pashto, Malayalam, Tigrynia and Hmong. SBS Also broadcasts 4 music stations targeting Australia’s Youth audience, PopAsia, Pop Araby, Pop Desi and SBS Chill. SBS recently launched SBSArabic24 a 24/7 Arabic radio station providing thought provoking news and content for Australia’s Arabic community.

Your radio advertising campaign can be targeted to specific markets as well as nationally and we can assist with all aspects of producing “In Language” radio commercials.

To find out more about promoting your business to our highly engaged audience email us on; or contact one of the below.

*Australian Bureau of Statistics 2001-2011 Census of population and housing
**As above

Sydney Agency enquiries
Chloe Kang
(02) 9430 3159

Selina Liu
(02) 9430 2646

Sydney Client enquiries
John Dong
0433 781 789

Phillipa Smith
(02) 9430 3499

PopAsia and SBS Music channels enquiries
Selina Liu
(02) 9430 2646

Melbourne Agency enquiries
Michael Smith
(03) 9949 2300

General Advertising Enquiries

Melbourne Client enquiries
Brad Fry
(03) 9949 2147