Why SBS?

SBS was founded on the belief that all Australians, regardless of geography, age, cultural background or language skills should have access to high quality, independent, culturally-relevant Australian media.

The multiple language programs available through SBS Television, Radio and Online ensure that all Australians, including the estimated three million Australians who speak a language other than English in their homes, are able to share in the experiences of others, and participate in public life.  

SBS is about being brave and committed to life-changing programming.
The Special Broadcasting Service (SBS) is a rare beast:  inclusive, courageous, interested in individuals and trusted by Australians.

Our charter ensures a commitment to our audience and to making a difference; beyond that, our passion and our drive, our curiosity and creativity force us to think past the mundane into ground-breaking ideas, and quality programs.