Advertise with SBS

Advertise on TV, Online, Radio, Magazine, Mobile

Director of Sales - Andrew Cook

National Agency Sales Manager - Adam Sadler

National Brand Partnerships Manager - Jane Palfreyman

National Digital Sales Manager - Hayley Cameron

National Manager, Direct Sales - Julie Newton-Werro

National Manager, SBS In Language - Michael Smith

National Business Manager - Chris Taylor


State Manager - Anthony Mogensen
NSW Contact - 02 9430 3492
State Manager - Sam Spark
VIC Contact - 03 9949 2147
State Manager - Nick Beloff
QLD Contact - 07 3844 0207
State Manager - Barney Habel
SA Contact - 08 8332 3029
State Manager - Michelle Magdy
WA Contact - 0438 135 833
SBS In Language
NSW Contact - 1300 305 727
VIC Contact - 1300 859 727
SBS, 14 Herbert Street, Artarmon, NSW, 2064
SBS, Level 2, Alfred Deakin Building, Federation Square, Melbourne, VIC, 3000

Who we are

SBS Media is the team responsible for advertising sales at SBS. The team is comprised of Agency Sales, Direct Sales, Brand Partnerships, Sales Operations and In Language Sales. The team maximise advertising opportunities for clients through our TV, online, radio, mobile, magazine and In language services. Working closely with clients; tailored advertising solutions are created across these platforms for campaigns whether the budget is large or small.

Why Advertise with SBS

Advertising with SBS opens up brands and clients to the unique and high value audience SBS has to offer. Our audience is hard to reach on other networks and is diverse. SBS Media’s tagline is diversity works as the diversity of our audience, content and platforms allows clients to connect with people hard to find on other networks.

Find out more on Diversity Works –

5% makes a big difference.

SBS Premium 5 is research that demonstrated the SBS audience is rich in the TV Light Viewer. This hard to reach audience is easily found on SBS and working with some major media agencies it was discovered that as little as a 5% investment in the SBS network made a clear difference in achieving campaign objectives. Cost efficient media buying combined with a connection to this premium audience has created a new model for buying television media – the Premium Efficiency model and thus SBS Premium 5 was born.

Find out more on SBS Premium 5 –

Our Teams

Agency Sales

Agency Sales work closely with top agencies to bring the benefits of SBS to them. Ensuring a smooth process in executing campaigns whether small or large across one or all of SBS’s platforms. Access to all SBS has to offer is provided by having to deal with just one representative from the SBS Media Agency Sales team.

Brand Partnerships

The Brand Partnerships team assists clients through the provision of insights & creative brand partnerships. We develop go-to-market sponsorship opportunities & work closely with other SBS stakeholders to build value for clients and achieve desired campaign results for them. The team strives to develop & deliver partnerships that connect brands with the unique SBS environment & viewers across TV, online, radio & print platforms.

Direct Sales

The Direct Sales team caters to the needs of clients from many different industries from small to medium enterprises. From enterprises looking at advertising locally or state based businesses to large corporations and public listed companies advertising nationally. In 2012 the Direct Sales team engaged with over 220 clients who booked advertising with SBS & 15 local advertising agencies who booked advertising on behalf of their client. Many of our radio clients are small business operators who are targeting specific communities with their products & service. Our TV & Online advertisers frequently favour the diverse & engaging programming & content for which SBS is known.

In language

SBS In Language connects clients with SBS’ unique multicultural expertise; SBS In Language offers one of Australia’s most professional and comprehensive translation facilities. Our team is dedicated to accuracy, efficiency and authenticity. Each member of the team has built upon many years of experience with languages and interpreting the needs of clients. Services include production of print, audio and video content in over 70 languages. Our team of specialist producers are located in Sydney and Melbourne and work with over 250 language contractors to deliver projects to government, corporate and agency clients, as well as internal SBS departments. We are responsible for managing over 1000 projects per year ranging from translations for brochures through to full TVC production services.


SBS online gives advertisers the opportunity to connect with SBS audiences within specific programs online i.e. Food, Documentary or Film. The advertising placements available include Display Media, Video and Sponsorship for deeper integration into SBS content. Advertisers can communicate their message on our 6 mobile apps and IPTV with solutions available to compliment TV buys with online.

Advertising Specs


SBS Content

Advertise on SBS Radio

SBS is THE world’s largest multilingual broadcaster broadcasting great content entertainment, impartial news and information all produced from a uniquely Australian perspective.

More people than ever in Australia speak a Language Other Than English at home – increasing by 40%* since 2001. Australia’s LOTE community now makes up over 23.3% ** of the Australian population.

Advertising on SBS can connect you and your business with these valuable listeners offering coverage in 74 Languages that no other Australian broadcaster can match. From the largest growing LOTE audiences such as Mandarin, Cantonese, Hindi, Punjabi and Korean to unique “High needs” emerging audiences such as Pashto, Malayam, Tigrynia and Hmong.

“SBS Radio is YOUR station; reflecting and informing your Australia We give ALL Australians a voice …”

To promote your business by advertising to our highly engaged loyal audience contact us now.

*Australian Bureau of Statistics 2001-2011 Census of population and housing
**As above

Agency enquiries
Masheila Pillay
(02) 94303353

Michael Smith
(03) 99492300

General Advertising Enquiries

Client enquiries
John Dong
0433 781 789

Sarah Essoof
(02) 94302601

Aniel Kerkvliet
(03) 99492147