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Really Short Breaks

19 October 2009

In 2010 SBS continues to provide advertisers with a powerful platform to really
connect with their audiences through our Really Short Breaks.

Our commercial breaks are shorter than on any other network. When combined with the high involvement and quality of SBS audiences, our breaks minimise the level of ad avoidance.

The SBS low clutter environment (averaging less than three commercials in a break) delivers advertisers 83% better recall and 45% more attention.

You can find a host of clutter research here, or see the benefits of low clutter explained in the video below.

In order to use the SBS Video Player you must have Flash 9 installed and Javascript enabled. You can get the lastest version of Flash from here. For further support, contact the SBS help desk.

TV Ratings

Time Show Met. Reg.

Wednesday, 18 November 2009, Ppl 25-54

18:00 Global Village 13K 9K
18:00 Global Village 13K 9K
18:30 World News Australia 55K 33K
18:30 World News Australia 55K 33K
19:35 Inspector Rex Rpt 51K 34K
19:35 Inspector Rex Rpt 51K 34K
20:30 Law And Disorder 58K 46K
20:30 Law And Disorder 58K 46K
21:30 World News Australia Late 61K 27K
21:30 World News Australia Late 61K 27K
22:00 The Eagle: A Crime Odyssey Rpt 21K 9K
22:00 The Eagle: A Crime Odyssey Rpt 21K 9K
23:05 Agata And The Storm 17K 7K
23:05 Agata And The Storm 17K 7K

Wednesday, 11 November 2009, Ppl 25-54

18:00 Global Village 17K 11K
18:30 World News Australia 48K 26K
19:35 Inspector Rex 50K 32K
20:30 Ko Ho Nas 54K 32K
21:30 World News Australia Late 57K 37K
22:00 The Eagle: A Crime Odyssey Rpt 26K 19K
23:00 An Enemy Of The People 7K 8K

Commentary

Man vs Wild

Man vs Wild roared last week, (week 46) attracting 519,000 viewers in the five mainland capital cities and 286,000 in regional Australia, according to figures from OzTAM.
This increasingly popular program is averaging 463,000 metro viewers in its first series, which is 76 per cent above the timeslot’s average for the year


 Read More

SBS programming attracts viewers in the elusive and desirable OG1 segment

Premium Connections series

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