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Television
SBS Television includes SBS ONE, SBS ONE HD, SBS TWO and SBS Regional.
SBS Television has developed a series of verticals (or genres) around its content programming.
These verticals incorporate Entertainment, Factual, Film, Food & Sport.
Each vertical follows specific marketing and audience segmentation strategies.
For example, Monday night provides an excellent opportunity to connect with young males through our entertainment package targeted at “cult lads” … connected; looking for something better; Men 18-34; some still studying at Uni or TAFE and some have a diploma/degree (36%). They work full time in professional / manager and skilled occupations with personal incomes of $50K+. They are less likely to be married, and live in households with more than one income.
They are success-driven technophiles who are out and about: play lots of sport and like tough, physical activity. They believe in taking risks. They also enjoy the good life: partying, trying new food and looking for new experiences. They are very heavy internet users. They blog, shop, advertise, buy and sell online and are heavily into social media.
Specific programming centred around our verticals provides specific and effective reach to SBS audiences who are highly engaged and passionate about the SBS offering.
Our insights reveal an adult audience of 25+ and a skew towards male viewers rather than the female bias seen on other networks. A five minute per hour advertising limit, combined with shorter in program breaks with less advertising clutter and vertical-specific programming, allows SBS to offer specific reach and audience connection.
This focused reach is further enhanced by our ability to split our advertising stream into regional and metro markets.
Program Highlights
DocumentariesVirtual Revolution
A unique look at how the web is changing the world and us as humans
CookingLuke Nguyen's Vietnam
Join Luke, owner and chef of the award winning Red Latern restaurant, on a sumptuous culinary journey through Vietnam
CookingFood Safari
Maeve O'Meara takes us on a journey to discover the melting pot of cuisines that exist on Australia
EntertainmentLetters and Numbers
Join SBS weekdays for a brand new quiz show you can play along at home
ArtsKung Fu Season
Exciting line up of films featuring films stars including Jackie Chan and Jet Li
EntertainmentMythbusters
The Mythbusters team has returned home to Monday nights investigating urban myths with a mixture of science, special effects and explosions
DocumentariesTropic of Capricorn
Join Simon Reeve on a brand new adventure around the Tropic of Capricorn
DocumentariesCoast
A journey through the natural beauty, culture, history and geographic richness of the British coast
DramaDead Set
A Zombie outbreak threatens the UK Big Brother house as members of the cast and crew fall victim one by one
EntertainmentRocKwiz
Julia Zemiro brings entertaining pub trivia into Australian living rooms every Saturday night
