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The SBS 2009 Peak Night (1800-2230) TV audience is up 3% on the previous year (to end of September), and up 5.1% (1800-2400) excluding Olympics 2008.
This compares with declines in peak night viewing for Networks 7 and 9 over the same period.
Our unique programming speaks to all Australians, and our pioneering Really Short Break structure delivers valuable viewer engagement and cut-through for advertisers.
In addition, our new ability to split our advertising stream for distinct regional and metro markets allows clients to direct their messages to target regions even more effectively. Click here for details.
SBS Audience Snapshot
Brands targeting ‘male’ or ‘people’ demographics will benefit by using SBS to counteract the inherent female bias of other commercial networks more
SBS programming attracts viewers in the elusive and desirable OG1 segment more
SBS reaches light commercial TV viewers. Almost half the light and non viewers of commercial TV are heavy or medium viewers of SBS more
Regular SBS viewers are high income earners more
View our 2010 Showcase Reel:
Program Highlights
DramaJohn Adams
This critically acclaimed HBO mini series was winner of 13 Emmy Awards, 4 Golden Globes and 2 Screen Sctors Guild Awards. Produced by Tom Hanks and starring Paul Giamatti and Laura Linley
CookingGourmet Farmer
Sydney Morning Herald restaurant reviewer Matthew Evans leaves the city for a farmlet in rural Tasmania
CookingOz & James Big Wine Adventure
Wine expert Oz Clarke and James May journey through wine country
CookingHeston's Feast
Heston explores periods of gastronomic innovation to uncover lost flavours and recipes
DramaThe Fixer
John Mercer is unexpectedly granted early freedom from
prison but are the terms of his release worth it?
DramaThe Circuit
The Australian drama series returns with stars Aaron Pederson, Tammy Clarkson and Gary Sweet
DramaDead Set
A Zombie outbreak threatens the UK Big Brother house as members of the cast and crew fall victim one by one
DramaEast West 101 - S 2
East 101 returns to SBS. The series grew timeslot viewing up 60% 16-49 with the first series.
EntertainmentMan vs Wild
Former SAS soldier Bear Grylls demonstrates local survival techniques in some of the worlds most remote locations
EntertainmentEntourage
A fantastic HBO series that takes a light hearted and entertaining journey into the world of celebrity
EntertainmentThe Jacquie Brown Diaries
A light hearted commentary on the world of celebrity and society columns
EntertainmentSwift and Shift Couriers
The second series of the hit SBS comedy series starring Paul Fenech.
DocumentariesSecrets and Lives
Half hour documentary strand featuring inspiration Australian stories
DocumentariesMake Me...
BBC documentary series with Michael Mosley trying to answer some of science's most puzzling questions
TV Ratings
SBS programming attracts viewers in the elusive and desirable OG1 segment 
Premium Connections series
Latest News
Witness the 2010 FIFA World CupTM final draw unfold LIVE AND EXCLUSIVE
18 Nov 2009 All eyes will be on Cape Town, South Africa when it hosts the 2010 FIFA World CupTM final draw next month.
SBS Chairman welcomes Board appointment
6 Nov 2009 Carla Zampatti AC, long-serving Chairman of SBS, today welcomed the
appointment of Joseph Skrzynski AO to take over her role in December
Recent Articles
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- 19 Oct 2009
