Money talks in the Premier League, and it may change the conversation at the top again.
Leicester City's title triumph came as a surprise, but the brand new massive $10 billion UK TV deal is set to create more opportunities.
The deal with Sky and BT is nearly double the last deal, and worth a staggering $20m per game - giving Premier League clubs even more money.
The arrival of big-name tacticians is only likely to be topped by bigger-money signings as transfer fees go stratospheric – with breathtaking pay cheques to match.
Manchester United are currently leading the way with their reported audacious $200m-plus bid to bring Paul Pogba back to Old Trafford.
Arsenal signed Granit Xhaka from Borussia Monchengladbach for a reported $70million while London rivals Chelsea apparently paid $66m to capture the signature of Michy Batshuayi from Marseille.
Liverpool went to Southampton for another signing, paying a reported $60m for Sadio Mane, while Manchester United needed just as much to get defender Eric Bailly from Villarreal.
United also signed Zlatan Ibrahimovic – and although that was a free transfer, he’s now the fifth highest-paid player in history – while City added Ilkay Gundogan ($40m) and Nolito ($28m).
But there have been major splashes even in the less well-off clubs.
Champions Leicester spent some of their $200m windfall from their title triumph to bring in Nampalys Mendy from Nice for a fee believed to be in the region of $26m.
Andros Townsend cost Crystal Palace just as much when he made the switch from relegated Newcastle United.
Watford spent a club-record $25m to complete the signing of Isaac Success, showing just what the so-called lesser outfits are capable of.
The bigger clubs may still be spending more, but is the gap widening or closing?
West Ham manager Slaven Bilic, whose men finished seventh last season, believes the money will help clubs like his.
"This is a permanent shift at the top – at least I hope it is," the Croatian said in March.
"Clubs like us with the [TV] money – Crystal Palace, West Brom, Leicester – we can still improve.
“Two years ago, West Brom could afford Salomon Rondon, but they would have had to sell [Saido] Berahino to get him.
“Now they can keep Berahino. Next year with more investment you can keep those players.
"Crystal Palace can keep [Yohan] Cabaye and bring another one. So all those teams and us have bigger room to improve."
While the bigger teams are spending, they are only changing, not necessarily getting better according to Bilic.
"Say Man City buy Karim Benzema. They have Sergio Aguero already, so there is no big gap for them to improve. There is no big space to get much better," he said.
"Chelsea can sell Diego Costa and buy Robert Lewandowski, yes, but they are only different; not better."
Bilic will be hoping he is right and, for the sake of entertainment and intrigue, it may be better if he is.
And you can be sure there will be even more cash splashed before the transfer window closes at the end of this month, with the likes of Everton and Swansea City under relatively new ownership
Money has changed the Premier League... maybe forever.