2019

NBA, WNBA AND SBS ANNOUNCE MULTIYEAR FREE-TO-AIR BROADCAST PARTNERSHIP

Hong Kong and Sydney - September 9, 2019

News Release

Beginning with the 2019-20 NBA season, SBS will broadcast two live, regular-season NBA games per week in HD on its SBS VICELAND channel and on its streaming platform SBS On Demand.  NBA games will also be available on-demand on SBS On Demand and additional NBA content will be featured on SBS’s sport website.  SBS will also broadcast one live WNBA game per week beginning with the 2020 season on SBS VICELAND and SBS On Demand throughout the WNBA regular season and a selection of games from the first three rounds of the WNBA Playoffs.

“Premium international sports continue to be a focus of SBS’s offering and we are thrilled to partner with the NBA and the WNBA to bring live coverage back to Australians for free,” said SBS Managing Director, James Taylor.  “The NBA and the WNBA are among the world’s most diverse leagues and basketball is an increasingly popular sport.  Building on our recently announced deal with the NBL, these partnerships with the NBA and the WNBA make SBS the exclusive free-to-air home of basketball in Australia and are a great opportunity to bring new audiences, particularly younger viewers, to SBS VICELAND and SBS On Demand.” 

“We are excited to partner with SBS to bring NBA and WNBA games and programming to a nationwide audience on free-to-air television,” said Ramez Sheikh, NBA Asia Head of Global Content and Media Distribution.  “These partnerships show that fans in Australia have a growing demand for basketball content and beginning next season they will enjoy outstanding NBA and WNBA coverage on SBS across broadcast and digital.”

Fourteen players from Australia were on NBA rosters during the 2018-19 season, including: Deng Adel, Aron Baynes, Andrew Bogut, Jonah Bolden, Ryan Broekhoff, Mitch Creek, Matthew Dellavedova, Dante Exum, Isaac Humphries, Joe Ingles, Kyrie Irving, Thon Maker, Patty Mills and Ben Simmons.

The 2019 WNBA season featured eight players from Australia on opening-night rosters, including: Rebecca Allen (New York Liberty), Liz Cambage (Las Vegas Aces), Kelsey Griffin (Minnesota Lynx), Ezi Magbegor (Seattle Storm), Leilani Mitchell (Phoenix Mercury), Alanna Smith (Phoenix Mercury), Steph Talbot (Phoenix Mercury) and Sami Whitcomb (Seattle Storm).

Fans in Australia can purchase authentic NBA merchandise through NBAStore.com.au, the official online NBA Store in Australia, and for the WNBA through WNBAStore.com.  For all things NBA, visit www.sportingnews.com/au/nba and follow the NBA on Facebook and Twitter. 

About SBS
As Australia’s most diverse broadcaster, SBS holds a unique place in the Australian media landscape, inspiring all Australians to explore, respect and celebrate our diverse world and in doing so, contributes to a cohesive society.

Today, SBS is a modern, multiplatform media organisation with a free-to-air TV portfolio spanning five distinctive channels watched by more than 13 million Australians each month; an extensive radio service providing 68 communities with programs in their own language; and an innovative online presence available anytime and anywhere. For more information visit www.sbs.com.au/aboutus.

About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About the WNBA
The WNBA is a professional, progressive basketball league that stands for the power of women.  Featuring 12 teams, the league exemplifies the excitement and excellence of sport as well as its underlying cultural and social dynamics.

Now in its 23rd season, the WNBA recently launched a new brand identity, including a new logo and color palette, that embodies the youth, diversity and strength of the league and its players. Through the league’s world-class athletes, its in-game fan experience, TV and digital broadcasts, including WNBA League Pass, digital and social content, and community engagement programs like Her Time To Play, the league celebrates and elevates the game of basketball and the culture around it. For more information about the WNBA, visit WNBA.com.