2011

SBS celebrates Harmony Day with the World Game.

SBS has partnered with the Department of Immigration and Citizenship to support Harmony Day with The Harmony Game.

Each year, Harmony Day is held on March 21 to celebrate the cohesive and inclusive nature of the Australian community and to promote a tolerant and culturally diverse society.  Community events are held nationally and this year SBS will be encouraging primary school students to take part in The Harmony Game, a 5v5 football game to be played on Harmony Day.

“The Harmony Game marries SBS football expertise with our desire to promote a more inclusive Australian society,” SBS Managing Director Shaun Brown said.

“Our partnership with Harmony Day is a very natural one and we hope that students across the country flock to The Harmony Game this March.”

The Harmony Game was initiated by SBS’s Chief Football Analyst Craig Foster, who says: “For me football was an obvious choice for Harmony Day because it is the world game. It can be played anywhere, anytime – as long as you have something that passes for a ball, you have a game. It’s a healthy and inclusive way to promote better understanding of diversity and social inclusion in Australia.”

The Harmony Game will be officially launched on Monday, 28 February with a football match on the lawn of Parliament House in Canberra between a team of ex-Socceroo players, captained by Craig Foster and politicians, led by Senator Kate Lundy, Parliamentary Secretary for Immigration and Citizenship.

SBS’s World Game Online team has produced a special webpage where schools can register and download a Harmony Game Toolkit, which includes the rules of the game and classroom discussion topics on diversity in football.   

The Harmony Game will also be supported extensively with an SBS marketing campaign.