SBS Announces New Radio Schedule For 2013

The last major review of the SBS Radio Schedule was more than 18 years ago in 1994,
and during that time Australia’s demographics have changed significantly.

The relative size of some languages spoken has changed and new languages are being spoken in Australia as a result of changing migration patterns.

The new SBS Radio Schedule includes six new languages, more programming for language groups which have grown significantly during the past 18 years and a new digital-only schedule for 21 languages.

To accommodate these new languages SBS will create a new digital radio channel, which will also be available via digital TV, online and mobile apps.

SBS will continue producing content in all languages on the current radio schedule. The total number of language programs on the new SBS Radio Schedule will increase from 68 to 74, and SBS will continue to be the most multilingual radio broadcaster in the world.

For the first time SBS will deliver news and information in Malayalam, Dinka, Hmong, Pashto, Swahili and Tigrinya. The program hours for many of SBS’s existing language programs such as Mandarin, Cantonese, Hindi and Punjabi will increase substantially to cater for the growing number of people speaking those languages in Australia today.

SBS Audio and Language Content Director Mandi Wicks said: “The revised schedule will enable SBS to better deliver on its Charter obligations by better servicing the largest communities with culturally and linguistically diverse backgrounds, and offering more services to emerging high-needs communities.”

The new SBS Radio Schedule was developed using a language selection criteria supported by 2011 Census data.

More ... Read the Media Release here.