2014

RATINGS RELEASE: 2.28 MILLION TUNE IN TO SBS TO WATCH THE SOCCEROOS TAKE ON CHILE MAKING IT THE MOST WATCHED PROGRAM

15 June, 2014

News Release

The 2014 FIFA World Cup Live match between Australia and Chile had audiences up and ready to watch our Socceroos take on the Chilean team. Even though the match was a loss for the Aussies, conceding 1-3 to Chile, Australian audiences watched in their millions to see our boys in the Green and Gold. The Australia vs Chile match averaged 2,276 Million (1,741 Million Metro + 535,000 Regional), achieving 67.1% Metro FTA Share and 47.8% Regional FTA Share and a peak audience of 2,805 Million (Metro + Regional).

Australia watched on as our very own, Timmy Cahill headed the ball in the 34th minute of the game and as a result the match was the number 1 ranked program of the day in 5 City Metro.

SBS ONE also saw a lift in overall audiences, achieving a 18.7% FTA Share for Total People in 5 City Metro (2am-2am).

The pre and post-match coverages of the Australia v Chile game also rated well with audiences, with the pre-match averaging 919,000 (Metro +Regional), ranking 7th with Metro audiences, with the post-match averaging over 1.29 Million (Metro + Regional), ranking 3rd for Metro Audiences

To date, SBS's coverage of the 2014 FIFA World Cup has reached 5.4 million Australians (Metro + Regional).

The Spain vs Netherlands game averaged 366,000 (305,000 Metro + 61,000 Regional), achieving 68.3% Metro FTA Share and 36.2% Regional FTA Share.

395,000 Unique Browsers accessed theworldgame.sbs.com.au and 73,000 Unique Users used the World Game Mobile App on iOS or Android. 526,000 World Cup Video Stream Views were served on sbs.com.au, SBS On Demand and The World Game Mobile App.

See PDF for further ratings.

Source: OzTAM Metro and RegTAM Regional FTA Database; 5 City Metro + Combined Agg Markets Inc WA; Figures Based on Overnight Viewing (Live + As Live); Total People, People 25-54, People 16-39 and People 18-49 Inc Guest; Metro FTA Share based on SBS ONE 2am-2am; 5 Minute Consecutive Reach bsaed on SBS ONE and SBS 2 World Cup Coverage and The Full Brazillian 2am-2am.
Online Source: Adobe Analytics, Google Analytics.