Coming Up Mon 7:00 AM  AEDT
Coming Up Live in 
Live
Mandarin radio
SBS MANDARIN

双十一的商战之火将烧到南半球:晚会同步销售洋名星助战

US music superstar Taylor Swift has pulled out of her scheduled appearance at this year's Melbourne Cup. Source: FilmMagic

今年,在新西兰有一家华人电视台还将实况转播双十一的晚会。这个明星云集,包括国际巨星也受到邀请的晚会又是除了打折销售之外的什么“玩法”?

中国的双十一购物节迫使澳大利亚的零售商更早促销?

到底这个销售量巨大的中国购物节除了打折,还有什么让消费者保持被吸引的方法?

销售的战火是否已经烧到了南半球?

在澳大利亚,还有两个多月才到圣诞节,但是一些零售商已经在商店里摆满了节日装饰品。

市场推广专家说,现在的零售趋势意味着提早促销是必要的。

Swinburne商学院的西蒙·帕兰特(Simon Pallant)博士说,中国的双十一、还有国际上的黑色星期五之类的大型国际促销活动也迫使澳大利亚零售商提早开展圣诞节促销活动。

西蒙·帕兰特博士还说,由于海外大型品牌零售商进军澳洲,澳大利亚购物者现在对本地零售商有了更高的期望。

来自新西兰公司China Connect Media的运营总监 Zoe Zhang说,今年,在新西兰有一家华人电视台还将实况转播双十一的晚会。

这个明星云集,包括国际巨星也受到邀请的晚会又是除了打折销售之外的什么“玩法”?

1111 PARTY
credit BY CCM

Zoe说,2018年双十一当天,其中的1小时47分钟内,卖出价值1000亿人民币的商品。

Zoe还说,今年的晚会还有一个慈善环节,明星将认购来自一些贫困县的产品。

关注更多澳洲新闻,请在Facebook上关注SBS Mandarin,或在微博上关注澳大利亚SBS广播公司

 

Coming up next

# TITLE RELEASED TIME MORE
双十一的商战之火将烧到南半球:晚会同步销售洋名星助战 05/11/2019 06:43 ...
'Everyone is the same underneath': Yoson An talks New Gold Mountain and legacy of Chinese migration 08/10/2021 14:55 ...
'Let Chinese Australians be seen': New Gold Mountain director calls for history to be rewritten 06/10/2021 21:01 ...
New Gold Mountain: SBS series explores the gold rush through a Chinese lens 01/10/2021 19:49 ...
Chinese mothers are facing shortages, soaring fees for traditional postnatal confinement nannies 05/08/2021 09:03 ...
Toes pointed to gold: Former Chinese diving star set to represent Australia in Tokyo 05/07/2021 10:42 ...
Meet the Australian Olympian whose lineage traces back to China's Qing Dynasty 28/06/2021 15:15 ...
'We were like family': How a humble bookstore became a cultural hub for Chinese Australians 16/06/2021 21:57 ...
Block Model of teaching may become more competitive in the international student market 14/06/2021 07:21 ...
“Australia could become the world's largest exporter of green hydrogen energy”, top scientist says 26/05/2021 07:38 ...
View More