SBS’s new 24-hour dedicated food channel, Food Network, will soon be available to Australian foodies.
The channel will launch at 1pm on Tuesday, November 17 and will serve up food and cooking programs from around the world.
SBS Managing Director Michael Edeid said SBS had “a proud reputation for delivering distinctive food programming that allows Australians to delve into different cultures.”
“Today we’re excited to reveal the next course in our food menu,” he said.
“Food Network will offer a taste of something more, with a focus on simple, authentic and accessible everyday food inspiration from around the world, available all day, every day, across platforms, and for free.”
Australian celebrity chef Curtis Stone will be one of Food Network’s star attractions, with several of his shows to be featured on the channel, including Kitchen Inferno and Surfing the Menu.
Some of SBS’s locally made programs will also find a new home on Food Network alongside a mix of global contact.
Program highlights will include home cooking inspiration with Rachael Ray’s 30 Minute Meals and Giada at Home; food-inspired travel and culinary adventure programs Reza: Spice Prince of Vietnam, Bizarre Foods with Andrew Zimmern and Diners, Drive Ins & Dives.
Food entertainment programs like Chopped hosted by Ted Allen will be sourced through an output deal and licensing agreement with Scripps Networks Interactive, the world’s leading producer of high quality engaging lifestyle content.
SBS Chief Content Officer, Helen Kellie, said “preparing and sharing meals with family and friends is at the heart of modern Australian culture.”
“Our audiences tell us there’s an appetite for something fresh and different on TV. Food Network will offer everyday food inspiration for all Australians, with accessible cooking using simple ingredients, and food-inspired entertainment and travel for all of the family,” she said.
SBS to launch dedicated 24 hour food channel
SBS will dish up its fourth free-to-air channel, dedicated to the food genre, later this year.
Food Network Channel Manager, Chris Keely, said the channel would be home to some of the world’s most popular cooking programs.
“Whether it’s learning tips and tricks from trusted kitchen masters like Curtis Stone and Rachael Ray, exploring all that’s weird and wonderful as we explore the world’s cuisine with personalities like Reza Mahammad, Andrew Zimmern and Guy Fieri, or getting your thrills with the likes of Ted Allen, Alton Brown and Bobby Flay as they put aspiring cooks to the test, Food Network will be home to some of the most popular programs in this genre,” he said.
Viewers are invited to share their own food adventures and endeavours on social media using the hashtag #MyFoodonTV for the chance to see their cooking on Food Network.
Food Network will broadcast 24 hours a day, seven days a week, and will be available on free-to-air channel 33.
All programs will also be available online on SBS On Demand.