BMC recently inked a deal with TAG Heuer as a major sponsor and now Swiss cycling apparel company ASSOS to provide the rebranded kit for 2017. Modelled here by Australian Richie Porte, the red and black motif has not changed but been rearranged, noticeably in the shorts. The sleeve placement for a major sponsor would at first appear odd but works because of the shield design of the TAG logo which should stand out in a fast moving peloton.
By
Cycling Central

Source:
BMC Pro Team
13 Dec 2016 - 8:09 AM  UPDATED 13 Dec 2016 - 8:10 AM

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