• Team Ineos to change name for the 2020 Tour de France to advertise Ineos' SUV the Grenadier and the jersey will likely feature this colour scheme (Team Ineos)Source: Team Ineos
The team will officially change their name and jersey in the week leading up to the start of the 2020 Tour de France on 29 August.
Source:
Reuters
23 Jul 2020 - 9:42 AM 

Team Ineos will be known as the Ineos Grenadiers from the start of this year’s Tour de France in a move designed to promote the sponsor’s new SUV, the British outfit said on Wednesday (AEST). 

“The change will align the team with the Grenadier, a no-nonsense 4x4 vehicle designed, engineered and manufactured by Ineos Automotive,” Team Ineos said in a statement.

The Grenadier, designed to compete with the Land Rover, was unveiled this month and will go into production next year.

Ineos, a multinational petrochemical company founded by British billionaire Jim Ratcliffe, took over as main sponsor of Team Sky in 2019.

The team have won seven of the past eight Tours under general manager Dave Brailsford — six out of seven as Team Sky and one as Team Ineos last year.

Team Ineos, who will part ways with Britain’s most decorated road cyclist, four-time Tour de France winner Chris Froome, at the end of the season, have yet to announce their squad for this year’s Tour de France, which begins on 29 August in Nice. 

Fans and pundits will no doubt recall the jersey the team wore specifically for the 2018 Tour de France featuring a whale and the hashtag #PassOnPlastic to highlight an environmental initiative of then sponsor Sky that highlighted the plastic pollution of oceans. 

Watch the 2020 Tour de France LIVE and EXCLUSIVE on SBS. Details TBC.