The sponsorship situation at EF Pro Cycling has been a vexed one over the years of the team's continued existence, with a public fundraising drive leading to their current deal with EF Education First. However, today they announced the addition of NIPPO, a company with numerous ventures in cycling sponsorship already to their name.
The Japanese construction and asphalt company had three previous naming rights ventures with its support of professional cycling teams at the Continental level in Europe, the most recent being Nippo Delko One Provence. It also sponsored the NIPPO-Vini Fantini-Faizanè team which began in 2012 and raced three times at the Giro d’Italia.
It has supported cycling teams as far back as 2005, with a Japanese team, Team Nippo This is the first time for the business to sponsor a quad at the WorldTour level of professional cycling.
“Our team comes from far and wide, and the same is true for our partner family," said team CEO Jonathan Vaughters in a team press release. "There is a freedom and freshness on our roster and in our thinking between our partners since we all come from so many different places in the world. I’m very proud of that fact,”
“With Nippo Corporation joining us as a title sponsor next season, we will only add to our global approach to professional cycling and exploration.”
The Japanese company said it would continue to support a developmental Continental team, Nippo-Provence-PTS.