Like so many of Australia’s cycling fraternity, I’m greatly looking forward to the UCI road World Championships, but I’m starting to question the timing of the six-day carnival.
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7 Apr 2015 - 11:32 PM  UPDATED 13 Apr 2015 - 3:36 PM

Like so many of Australia's cycling fraternity, I'm greatly looking
forward to the UCI road World Championships, but I'm starting to
question the timing of the six-day carnival.

Nestled between the
end of the AFL season and the start of the Commonwealth Games, I'm
starting to wonder whether the mainstream media will jump on board and
cover the titles as you would expect.

God forbid if Collingwood
gets up over St Kilda in this weekend's Grand Final as Melbourne's AFL-hungry
media is likely to devote the following days news pages and TV time
dissecting the game, leaving very little space (if any) to world
cycling's showpiece.

What's worse is the men's road race is
scheduled for Sunday, October 3rd – the same day as the NRL Grand Final
in Sydney.

Now, for those living north of the Murray River, I can
guarantee the only way you'll get your fix of World's lead-up coverage
is via the internet and nowhere else!

At a time when the eyes of
the sporting universe will literally be centred on Geelong, many pockets
of fans in Australia will be enveloped in a game foreign to all those
competing on the roads of Victoria.

I don't necessarily blame
supporters who might be starved of information next week.

Instead
I weigh total blame on editors and publishers of major daily newspapers
and producers of the commercial TV news in the capital cities who might
choose to turn a blind eye on the goings-on in Geelong.

I
predict the only place to welcome coverage of the titles will be Geelong
itself through its regional TV news and daily community newspapers such
as The Advertiser.

But in a city with a population just in
excess of 150,000 that's hardly blanket coverage is it?

So, what
does that tell us about world cycling's profile when it clashes with
footy finals fever?

The facts are the arrival of the best
cyclists on Australian soil is akin to Melbourne hosting a Formula 1
Grand Prix or Sydney presenting a major FIFA tournament - tens of
millions in all corners of the globe will be glued to TV sets and online
- watching every pedal pushed.

Will the devotion and hysteria
from those who print the daily sporting pages or produce the nightly TV
pictures from our own sporting backyard, generate similar care or
concern for cycling?

I'd be very surprised if they do.