Can I start by declaring that my faith for the covering of sports news on commercial television has been lost forever.
7 Apr 2015 - 11:32 PM  UPDATED 13 Apr 2015 - 3:37 PM

It's Monday night. I turn on the TV news to check how each would report on the Giro d'Italia and the kudos each might give to the courageous performance of Cadel Evans to finish third and secure a place on the podium.

So should I be surprised that across all of the Sydney commercial channels there was no mention of the Giro at all?

The lead item focused on a foot injury to an NRL player and the fact he wouldn't be fit to start in the over-hyped State of Origin series which was still nine days away.

Nine days away!

I can understand the importance of Origin in the Sydney sporting landscape, but how does a player with a foot injury make news when an Aussie who creates a slice of sporting history in one of the most gruelling arenas on other side of the world be totally ignored?

The first round of the French Open tennis got a run while the latest in the Gail Waterhouse/More Joyous saga continues to drag on.

Fair enough as these stories constitute fresh news and should rightly be reported.

But a foot injury to a State of Origin player in a game that's being played in over a week? Come on!

I can only imagine the commercial TV sports bulletins in the other major capital cities would have been pretty much the same, but I'm happy to stand corrected.

Not a frame of Mark Cavendish collecting his 5th Giro stage victory.

Not a mention of the 167 survivors who battled their way through the harshest weather conditions and over the toughest terrain in a three week spectacle which defies logic.

No recognition at all of one of our own - Cadel - sharing the spotlight and in doing so becoming one of only four riders in history to podium in all three Grand Tours and win a world championship.

That achievement alone should have been enough to warrant a mention as Cadel has emerged as a legend of the sport.

At least World News Australia acknowledged its sports bulletin by leading with the Giro - anything less might have prompted an inquiry.

As a Twitter follower Scott Matthews put to me:

The Giro's penultimate stage to Tre Cime last Saturday was one of the most spectacular ever witnessed in world sport let alone cycling.

To allow the gladiators to race to the snow-capped summit in blizzard conditions was cruel and inhumane.

Regardless it made for brilliant television and one the loyal SBS viewers will remember for many years to come.

While the Tour de France has tapped into the Australian sporting psyche in recent years, it seems commercial television producers remain ignorant and arrogant to covering cycling's other major tours and achievements.

What will it take for this scenario to change?

Does Cadel have to win every stage and event he competes in before it sparks an interest from those working the desk in the newsrooms of Nine, Seven and Ten?

Has the scourge of doping in cycling have anything to do with the commercial networks turning a blind eye?

I'd like to think professional cycling has moved on in leaps and bounds in the six months since the downfall of Lance Armstrong.

That's certainly not the case for the NRL and AFL - in an era when both games try to the solve the issues of doping.

To the SBS viewers who stayed up for our live coverage of the Giro or tuned in for the daily highlights packages, we salute you.

More importantly, it's great to know you value the international significance of the Giro and the achievements of each of the riders - all of whom are champions in their own right.

Either way, I'm certain if Cadel ever has a foot injury before a major race, you'll never hear about it.