Special Broadcasting Service Corporation (ABN: 91 314 398 574) (SBS, we, our, us) is committed to protecting your privacy. We comply with our obligations under the Privacy Act 1998 (Cth).
We collect your personal information when you register for and use our services so that we can communicate with you, provide and improve our services and enhance your experience. If you choose to register or log in using your social media profile, we may also collect your social media user information and any further information that social media service is permitted to share with us.
We may also obtain information from reputable data sources or publicly available sources. We may combine this information with information we already have about you. From this information, we may learn about your interests and lifestyle and this helps us understand trends, users’ attributes, behaviours, viewing patterns, and preferences. Then we can improve and better administer our services and personalise the content and advertising you see so that we offer you a better experience. For example, by understanding which content you like, we can recommend other content that you might also like. We may also use this information, aggregated with other user information to inform our content, advertising and marketing activities including to promote our services.