• The new environmentally-friendly way to drink your coffee. (Instagram)Source: Instagram
Plastic cups are bad for the environment and KeepCups are cumbersome. But one South African coffee shop seems to have found the perfect environmentally-friendly jug for your java.
Shami Sivasubramanian

30 May 2016 - 1:38 PM  UPDATED 30 May 2016 - 1:49 PM

For many of us, a cup o' joe from to our local cafe can be an escape from the daily grind, an opportunity to catch up with friends, or even an integral part of our morning ritual. But unfortunately the plastic-coated paper cups from your favourite express coffee cart aren't so good for the environment.

Many of these cups aren't even recyclable, and often, those that are aren't disposed correctly. And though there are KeepCups and other reusable mugs on the market, they're not as convenient to use.

But one cafe in South Africa has come up with a creative and delicious solution. And it's taking over Instagram.

What is it? It's coffee served in a chocolate-lined waffle cone.


The Grind Coffee Company in Johannesburg developed the innovative and eco-friendly concept. The process of creating the perfect leak-proof cone took a lot of trial-and-error, reports US media.

The only drawback is you'll only have ten minutes to drink your beverage before it melts.

Instagram has nearly one million #CoffeeInACone hashtagged photos of the quirky coffee, with that number growing rapidly every day. The coffee company says it's thankful for all the social media love.

However, Grind Coffee Company isn't the only place to offer the new sensation. Though the South African cafe originated the idea in January, a few New York-based cafes, including Coffee Project NY, have adopted the waffle-coned coffee for their own customers.

At present Grind Coffee Company offers its coffee in four different types of chocolate cones, and are in the process of patenting their flavours.


It's clearly only a matter of time 'til the #CoffeeInACone trend reaches our sunburnt shores. But until then, check out more pictures of these gorgeous steaming cones of coffee below.


coffee time

Spazzacamino translates as chimney sweep in Italian. Using very finely ground coffee, which looks like ash from the chimney, and perhaps a smoky, peaty whisky that smells like the fire, this dish is very aptly named.

Vanilla latte squares

A different take on the morning latte, this little version is the perfect way to start the day (after your smoothie, of course!)

Argentinian tiramisu

Like a great deal of Italian culture, Argentina has adopted this classic dessert as one of its own. This tiramisu recipe uses savoiardi biscuits, also know as Italian sponge finger biscuits. Omit the marsala for a child-friendly version.

Coffee and doughnuts

"I don’t know many people who don’t like a doughnut, and I am particularly partial to a coffee too. At the restaurant, we are always playing around with coffee and chocolate in desserts – maybe it’s to sate my desire for coffee ice-cream! We do not use fresh beans for the cinnamon and coffee sugar, as it can leave an unpleasant gritty feel." The custard will keep in an airtight container in the fridge for up to 3 days.