A Peruvian chef is getting social media all hot and bothered after sharing a video of himself fixing breakfast in his underwear.
The video sees 27-year-old Franco Noriega talk through a chia pudding recipe, throwing berries, coconut and milk into a blender.
More than 44,000 Facebook users have shared the post since it first went up last week, with a host of English speaking viewers commenting that they enjoyed it despite not understanding a word of his Spanish.
According to his bio, Franco comes from a family of restaurant owners, and after moving to the US to continue his culinary studies, has opened up a Peruvian eatery in New York.
He’s also a former model and has posed for the likes of Calvin Klein, Dolce and Gabbana and Hugo Boss, as well as appearing in the August edition of GQ magazine in the US.
Of course British restaurateur Jamie Oliver shot to fame as “the naked chef” - although it was the food rather than the man himself that went bare – and they aren’t alone in using a certain level of sex appeal to market their cooking.
Australia’s own Surf The Menu chef Dan Churchill did a similar video in his Bonds boxers for Cosmopolitan last year.