According to responses to a 1000-person survey, a quarter of people in the UK thought that the food they're served on aeroplanes was worse than both school dinners and hospital food, and over half of respondents said they don't like airline food in general.
So, Air New Zealand has decided to challenge people's ideas of dinner time on a plane by creating a very unique pop-up eaterie in London's Soho.
The pop-up restaurant only serves - you guessed it - airline food.
The menu for the event, part of Air New Zealand's 'This is How We Fly' campaign, was created by New Zealand chef Peter Gordon, who says that the focus is on fresh produce - half of the people surveyed said that they would enjoy airline food if it was made from fresh ingredients.
"When you're sitting on an airplane you want food with fresh ingredients and great texture that's going to awaken your taste buds and really excite you," Gordon told The Sun. "The food served on board Air New Zealand uses the finest, fresh ingredients that are simply bursting with flavour."
The menu includes lamb with minted peas, braised lettuce with bacon lardons and salt roasted crushed new potatoes with mint jelly, yoghurt marinated chicken tikka with saffron pilaf jewelled rice, aloo ghobi with spicy raita dressing, soy marinated tofu brown rice seaweed with sesame miso dressing, a chunky vegetable and tofu coconut curry with spinach and coriander green rice, apple rhubarb tart with rosemary cream, and treacle tart with clotted cream.
Someone who may be interested in the eaterie is Nik Loukas, the owner of airline food review site Inflight Feed. He's accumulated thousands of followers by posting every airline meal he eats (Loukas is a frequent flyer, so there's a lot of them) on his site and his Instagram, with a bright, stylised image of the full meal along with a short review and rating.
There's no word yet on whether the pop-up restaurant has managed to change any minds of the airline food haters, but you can have a look for yourself at This is How We Fly's website.