Netflix has always been a bit of a tease. No two content schedules of the 190 Netflix-ready nations are alike, which is fine if you only want access to thirty percent of Geordie Shore episodes or one volume of Kill Bill, but arguably unacceptable to those with obsessive compulsive tendencies.
Based on 2014 research, 684,000 Aussie homes refuse to recognise virtual borders and willingly pulverising geo-blocks through VPNs (Virtual Private Networks) such as Hola and TVUnblock. These tech-savvy citizens are not only gaining access to a greater cross section of content, but are saving money in the process.
David Fullagar, Netflix’s VP of content delivery architecture, is here to burst that bubble. In a blog post, Fullagar announced that the global streaming service is reinforcing its borders and ensuring regional content stays regional. In other words, any work-around or shortcut you’ve been using will no longer work.
“We are making progress in licensing content across the world… but we have a ways to go before we can offer people the same films and TV series everywhere,” Fullagar said. “For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.”
Exactly how Netflix will work their wizardry isn’t clear, as Fullagar evaded specifics. All he admitted was that the company “uses a variety of technologies to properly geolocate members and to avoid attempts to circumvent proper geolocation.”
How will the public react to this enforced geolocation? Will they become geoangry? Even geodepressed? Only time will geotell.