• Promo image for Sunday Night's upcoming show. (Channel 7)Source: Channel 7
Who could it be?!?!?!?!?!
Nick Bhasin

18 Mar 2016 - 1:05 PM  UPDATED 19 Mar 2016 - 8:20 AM

Mark your calendar. This Sunday, the 20th of March, at 7pm, Channel 7's Sunday Night news and current affairs program is going to exclusively reveal the identity of a “multi-millionaire Australian businessman” transgender woman.

If the trailer for this story is to be believed, this unveiling is going to be huge. Monumental. Game. Changing.

It starts by drawing you in with…

“Remember Caitlin Jenner? When she came out as transgender that was a really big deal. That’s the kind of big deal Sunday Night is going to deliver. We promise.”

Now that it has you hooked, it starts to get serious with the heavy hints…

“This 'businessman' has at least two million dollars. That’s how you know this is important.”

And then there are the quick shots of male clothing being put on and female make-up applied to let you know that this isn’t going to be exploitative at all. This is all about good taste.

And then it goes in for the kill and asks the question that’s on our collective lips. No, not “Who cares?” No, not “How do I change the channel?” (That’s not how the Internet works.) And no, not “What happened to me in life that I am so salaciously titillated by the possibility that someone I may have a heard of (but probably haven’t) is coming out as trans?”

No, it’s…

“Who is it?”

And even if you try to take a moment to appreciate that a high profiling coming out might make it easier for other trans people to be themselves in society, the creepy voice over makes it clear: you are missing the point.

This will shock and titillate you into oblivion.

Based on Sunday Night’s coverage of miracle babies, girls rescued from Thai brothels, “wrong and racist” stories from 2011 that claim Amazonian tribes practice infanticide and something called “I was shot in the face”, we’re pretty sure this is going to be subtle, nuanced and the complete opposite of exploitative sensationalism.