SBS is set to increase its national free-to-air coverage of the National Basketball League, making more of the sport accessible to all Australians.
After a successful partnership with the NBL in the 2016/17 season, SBS doubles its coverage, broadcasting two live games from each round in HD across SBS and SBS VICELAND, with live streaming and catch up on SBS On Demand.
SBS coverage of the NBL begins with the Round One clashes between the Sydney Kings V Adelaide 36ers Saturday October 7 at 5.30pm (AEDT) on SBS VICELAND, and New Zealand Breakers V Cairns Taipans on Sunday October 8 at 3pm (AEDT) on SBS.
SBS Director of Sport, Ken Shipp said:
“Basketball is booming and has become the second highest participation sport in Australia. It’s the kind of sport which can bring together diverse communities through a shared common passion.”
“We are excited to be back in partnership with the NBL and to be bringing basketball free-to-air to all Australians on SBS. This increased coverage demonstrates SBS’s continued dedication to building the profile of, and love for home-grown domestic sport in Australia.”
NBL Chief Executive Jeremy Loeliger said:
“SBS’s decision to double its coverage is a strong endorsement of the league as it marks its 40th season.
“We are particularly excited SBS will broadcast Saturday games at 5.30pm which we believe will be a hit with audiences along with Sunday games at 3pm and build further exposure of the NBL.”
The start of the 2017/18 NBL Season will coincide with landmark games involving Sydney Kings, Melbourne United and the Brisbane Bullets, in the NBA pre-season in October.
SBS’s live coverage of the National Basketball League will be Saturdays 5.30pm (AEDT) on SBS VICELAND and Sundays 3pm (AEDT) on SBS, from October 7, with live streaming and catch up via SBS On Demand.