SBS shares the personal journey of Yunus, a 27 year old Rohingya man now living in Melbourne. Through a series of Instagram posts and videos, audiences can follow Yunus as he navigates his new home while supporting family overseas.
As the only member of his family to have reached Australia, Yunus assists his mother, siblings, nieces and nephews, who are living in Thangkali Refugee Camp, part of the Cox’s Bazar megacamp in Bangladesh, alongside almost one million Rohingya who face a daily struggle during the monsoon season in one of the country’s most flood-prone regions.
She Called Me Red aims to highlight how mobile technology is helping those displaced from their homes stay connected with their loved ones and shines a light on the experiences of refugees who leave their families, homelands and everything they own in search of a new life in Australia.
Social followers can view Yunus’ regular updates, including curated text, photos and artwork, alongside content shared by his younger brother from Thangkali Refugee Camp. User interaction and comments will be integrated into the social documentary, with SBS aiming to maximise the capabilities of the platform to encourage a dialogue about the Rohingya refugee crisis.