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In Language Production



The SBS Korean info seeker

There are 79,786 Korean speakers in Australia, representing 0.4% of the entire population. Korean speakers are concentrated in large cities, such as Sydney, Brisbane and Melbourne.

  • Engages with SBS for the strength in news and information about Australia
  • More than 39,394 Korean speakers have arrived in the last 10 years from South Korea.

SBS TV & Radio are both


Korean media in Australia



speak English poorly or not at all

The community is known to be:

  • Aspirational
  • Entrepreneurial
  • Christian dominant
  • Status conscious
  • Engaged and belonging to discernible local Korean communities
  • Family oriented
  • Have strong market tastes & expectations