In a series of posts on Facebook, Abhay Deol highlighted the ever-existing obsession with skin colour in India and took a dig at almost all Bollywood superstars who have ever promoted a fairness cream brand.
“Whiter skin is better skin” - this how actor Abhay Deol, interprets the fairness cream endorsements.
In a series of posts on Facebook, Abhay Deol highlighted the ever-existing obsession with skin colour in India.
Abhay took a dig at almost all Bollywood superstars who have ever promoted a fairness cream brand.
Apart from this, he also questioned if these brands are promoting racism around the world?
In one of the posts, the actor indirectly mocked at BJP politician Tarun Vijay who received flak on social media for his racist comment against south Indians.
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Abhay wrote – “WE ARE NOT A RACIST COUNTRY! I will prove it to you. In the pic below John holds a card with shades from white to dark.”
He posted the comment with a picture of John Abraham.
Then he turned to superstar Shah Rukh Khan aka SRK.
He wrote: “I that through the fairness brand, Shah Rukh Khan is trying to make a man out of you. He posted a picture along with which he wrote, “And the King Khan himself asking you- (Translated) “Being a man why are you are still using a women’s FAIRNESS cream!?” He’s clearly trying to make you a man, becoming whiter in the process is just a side effect.”
Next, he shared Ileana D’cruz picture from an advertisement and wrote.
After this it was Vidya Balan’s turn.
Vidya has endorsed a brand that asks “How true is your FAIRNESS?”
Abhay took a dig at both the brand and its ambassador by commenting “Know your history folks!”
His posts continue with Ilena D'cruz, Shahid Kapoor, Deepika Padukone and Sonam Kapoor endorsed fairness cream brands.
But for the big names who have endorsed fairness products, there are some others who were bold enough to say No.
Actor Randeep Hooda told the Hindustan Times, "It's a colonial hangover to be fair. India, as a country, has an obsession with fairness, whereas the entire world is lying under the sun and getting a tan. I think men should be tall, dark and handsome and not tall, fair and handsome."
Others include, Kangana Ranaut, Upen Patel, Ranbir Kapoor, Swara Bhaskar and Nandita Das.
In her blog, 'When Fair is Lovely', she writes, "I am shocked to see the rise in the number of fairness creams, dark actresses looking paler and paler with every film and magazines, hoardings, films and advertisements showing only fair women".
In conclusion, using Nandita's campaign Abhay wrote that it is hard for Indians to listen to the right message as this discrimination has taken strong roots in our society.