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AlDub, who are Alden and Maine and what do they represent


Many Filipinos have been glued to their television sets following Alden Richards and Maine Mendoza, popularly known as AlDub. Why are they so popular? Who and what do they represent in the lives of their many followers?We ask Earvs Cabalquinto, Media Studies, PhD candidate and Janine Santos, taking up her Masters in Cultural Economy both at the Monash University in Melbourne. Image: Janine Santos and Earvs Cabalquinto (SBS Filipino)