South African Geraldine Nortje is hoping to stand out in the crowded women's fashion market by bringing the vibrancy of her home country to the NSW south coast.
The 42-year-old was born into fashion, with her grandmother and mother both crafting goods for sale back in South Africa.
As a teenager the designer would make pocket money by sewing clothes for her friends and by selling them on the beach.
"I'm constantly inspired by South Africa," Ms Nortje said.
Ms Nortje ran a successful fashion business there before moving to Australia in 2009.