"No other actor personifies the term 'iconic movie star' more than Kirk Douglas," said Publicists Guild awards committee chairman Henri Bollinger. "His acting talent is the underlining basis for his extraordinary success, but it is also due to his uncanny understanding and appreciation for the role that publicity and promotion play in the ultimate success of movies that made him a box office sensation."
Douglas, 96, has earned three Oscar nominations for Best Actor -- for "Champion" (1950), "The Bad and the Beautiful" (1953) and "Lust for Life" (1957) -- and a lifetime achievement Oscar from the film Academy in 1996,
He's also received lifetime achievement awards from the American Film Institute, the Screen Actors Guild and the National Association of Theater Owners, the Presidential Medal of Freedom and National Medal of the Arts and a Kennedy Center Award.
Past recipients of the publicists' award include George Burns, Lew Wasserman, Warren Beatty, Arnold Schwarzenegger, Clint Eastwood, Julie Andrews, Harrison Ford, Sylvester Stallone, Robert Zemeckis and Carol Burnett.