Xavier, (Clovis Cornillac) a boy from the projects dreams of designer labels, Rolex watches and Le Corbusier furniture. He becomes an architect and using his gift of the gab, services the nouveau riche.
But the big contracts elude him and he realises that with the corrupt Mayor, one needs more than determination. Ingratiating himself with another contender (Vincent Cluzet), he helps with his campaign, somewhat naively footing the bill. Along the way, with the help of old friend and ex-cop (Sami Bouajila), Xavier and co exposes the Mayor’s corruption and he also falls for his candidate’s daughter (Vimala Pons).