A rapping and dancing Xenophon courts SA voters in campaign ad

The new SA-BEST ad features an all-singing, all-dancing Nick Xenophon.

SA-BEST has released its first television advertisement of the South Australian election campaign, featuring leader Nick Xenophon rapping and dancing his way through the party's platform.

The two-minute ad follows Xenophon through hospitals, parks and shops as he rhymes about the state of South Australian politics. 

Xenophon raps about health problems in South Australia.
Source: SA-BEST

"Stop soaring power prices, kids going interstate, change to SA-BEST before it's too damn late," Xenophon sings.

"Public health is in a crisis, our kids need proper care, our money's not used wisely, it's bad - it's just not fair."

"Get on top of problems - pokies, drugs and crime. Want real change? Vote SA-BEST. It's time."

It harks back to the very successful 'It's Time' jingle used by Labor ahead of Gough Whitlam's victory at the 1972 federal election

Xenophon admits the ad is "cheesy".
Source: SA-BEST

In one section of the ad, Xenophon joins a team of Bollywood dancers through a shopping aisle. In another, he jumps up from a hospital bed.  

SA-BEST is planning to run candidates in more than 35 seats in the March 17 poll.

Xenophon told South Australia's The Advertiser that "being a little bit cheesy is better than the poisonous ads that are being dished out by the major parties."

"We didn't bag anyone. It's a pretty unusual political ad because we didn't bag our opponents."

But social media reviews of Xenophon's performance have been mixed.

- with AAP

Published 20 February 2018 at 4:45pm, updated 20 February 2018 at 6:33pm