<?xml version="1.0" encoding="utf-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" version="2.0">
  <channel>
    <title>A slice of France in Sydney</title>
    <link xmlns="http://www.w3.org/2005/Atom" href="https://www.sbs.com.au/news/a-slice-of-france-in-sydney" rel="self" type="application/rss+xml"/>
    <link>https://www.sbs.com.au/news/a-slice-of-france-in-sydney</link>
    <description><![CDATA[Organisations like Alliance Francaise dominate the French language tutoring sector - so how does a boutique business compete?]]></description>
    <item>
      <title>A slice of France in Sydney</title>
      <description><![CDATA[Organisations like Alliance Francaise dominate the French language tutoring sector - so how does a boutique business compete?]]></description>
      <link>https://www.sbs.com.au/news/a-slice-of-france-in-sydney</link>
      <guid>https://www.sbs.com.au/news/a-slice-of-france-in-sydney</guid>
      <pubDate>Sun, 18 Jun 2017 07:35:15 +0000</pubDate>
      <enclosure url="http://sl.sbs.com.au/public/image/file/8fd5b0c3-abd0-4c93-a412-c0b713c7e7dc/crop/16x9" length="125761" type="image/jpeg"/>
      <content:encoded><![CDATA[<p>In the charming backstreets of Sydney's Paddington, students file into a small French language school.<br /><br />The 'school' is just a room really, a space behind the home Martine Baboin shares with her partner, Miriam Macpherson.<br /><br />Martine has been teaching French for over 30 years and it's a job she says she still loves. <br /><br />"You never stop learning, you never stop getting better," she says. "This is the magic of teaching," <br /><br />At her business, frenchclass, she holds private lessons and group classes with a maximum of eight students per session.</p><p></p><p><br />It's an intensely personal classroom experience, something she says differentiates her in the market. So too, does her unique teaching style.<br /><br />"I don't teach things like bonjour, bonsoir, s'il vous plait - I don't teach things that you know or that you can find on the Internet," Martine explains. "I teach things more on the grammar point of view."</p><p>Her location in Sydney's fashionable eastern suburbs is also a major draw, with terrace houses, boutique shops and lush greenery all along her Paddington street.</p><p>“When we first arrived here, of course, I was completely taken by the fact that it looks so much like a French little village and I immediately felt at home... I think this is what seduces my students the most, to have a very authentic French school.”</p><p></p><p><br />Martine's biggest challenges and triumphs have come at times of crisis. During the global financial crisis in 2008, she worried students would stop spending on French lessons.</p><p>"On the contrary, my classes were very full at the time.  thought 'okay, we cannot go to France, let's go to frenchclass in Paddington and we'll have a bit of French conversation to keep going and feel French!"<br /><br />And during every terrorist attack in France, Martine says there's a notable spike in inquiries. <br /><br />"Because France is a country that people, they really love, and it is deep in their hearts. And when they see , they feel solidarity and they come to learn French and they plan to go to France too."<br /><br />Her advice to other small business owners is simple: "always focus and never give up and believe in what you are doing."</p><p><strong>Want to find out the secret to small business success? Tune into #BizSecretsSBS at Sundays 5pm on SBS, stream on&nbsp;<a class="omniture-processed" href="http://www.sbs.com.au/ondemand/program/small-business-secrets">SBS Demand</a>, or follow us on&nbsp;<a class="omniture-processed" href="https://www.facebook.com/BizsecretsSBS/?fref=ts">Facebook</a>,&nbsp;<a class="omniture-processed" href="https://twitter.com/bizsecretssbs">Twitter</a>&nbsp;or&nbsp;<a class="omniture-processed" href="https://www.instagram.com/bizsecretssbs/">Instagram</a>.</strong></p>]]></content:encoded>
    </item>
  </channel>
</rss>
